• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Invite your IT analysts to listen to investor conferences

Public companies frequently have their executives speak at investor conferences (e.g., Gartner at Goldman Sachs Communacopia XVI Conference-Replay). While the IT industry analysts are typically not interested in the same information as financial analysts, the presentations at these conferences can actually be useful for IT analysts. That is because your company’s executives will almost always give a succinct presentation of the company or business division strategy. For analysts that have not heard the strategy recently, listening to the replay of an investor conference presentation can provide a useful refresh. It is especially useful for product-centric analysts who often pass up formal briefings on the business group or corporate strategy.

For large IT vendors that have “watchers” or “lead analysts” (senior analysts that are tasked with getting the big picture about a vendor), suggesting that the watcher listen to a business group EVP present their strategy at an investor conference is a quick way for the analyst to get exposure to a division they might not cover without a formal briefing. What makes this even more appealing is that the analyst can multi-task while listening.
 
SageCircle Technique:  Check with your Tier 1 analysts to see if they would be interested in getting notices about your company’s investor conferences. Determine which topics would be of most interest to avoid spamming the analysts. For Tier 2 and Tier 3 analysts, include notes about upcoming or recently completed investor conferences in your newsletter or blog. Note in your e-mails, newsletters or blogs the amount of time commitment (e.g., “VP Smith’s presentation of strategy is the first 13 minutes and next 31 minutes is Q&A with investors”) and why it would be useful for the analyst.
 
Bottom Line: Analysts often don’t think they need exposure to a broader range of information. By making it convenient for them to hear strategy presentations, AR can do the analysts a service without expending a lot of effort or burdening the analysts.
 
Question: Do you send IT analysts notices about your executives speaking at investor conferences? If no, why not? If yes, how do the analysts respond?
 

One Response

  1. […]  BTW, I also suggest that vendors that are public companies alert their IT industry analysts to listen in (see Invite your IT analysts to listen to investor conferences).  […]

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