• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

Christmas leftovers that are better than fruitcake

As a helpful public service, here some ideas for consuming any leftover 2007 budgets:
 
#5 – Buy one of your executives a Forrester Wholeview or Gartner Advisory seat and build an “executive buddy program” for that executive.
 
#4 – Buy an analyst consulting day, to be used in early January, as a strategy review session with your executives
 
#3 – Buy a custom-tailored, 1.5 hour
SageCircle webinar for your executives that gives them the foundation for great analyst interactions

#2 – Buy a two-hour or five-hour block of SageCircle Advisory time to review 2008 plans, get insight into maximizing an analyst consulting day, discuss how to set up an “executive buddy program” or just about anything else related to the IT analysts and AR

(for convenience, this item and the items above and below can be purchased with a credit card)
 
And the number one way to productively use leftover budget is…
 
#1 – Buy AR Effectiveness Seminar tickets to raise the effectiveness of your staff
 
Yes, part of this post is shamelessly pitching SageCircle services, but there is a larger message.  Most AR teams are under resourced, so not spending all available cash is a missed opportunity.  Find ways to bank those expiring assets into resources you can use in the New Year, and do it quickly before everything closes down for the holidays.
 
Oh, did I mention that you can conveniently buy many SageCircle services via credit card to ensure you get them into this year’s purchases?
 

 

2 Responses

  1. Shameless, Indeed! But good ideas nonetheless. Excellent recommendations, Carter.

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