• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Christmas leftovers that are better than fruitcake

As a helpful public service, here some ideas for consuming any leftover 2007 budgets:
 
#5 – Buy one of your executives a Forrester Wholeview or Gartner Advisory seat and build an “executive buddy program” for that executive.
 
#4 – Buy an analyst consulting day, to be used in early January, as a strategy review session with your executives
 
#3 – Buy a custom-tailored, 1.5 hour
SageCircle webinar for your executives that gives them the foundation for great analyst interactions

#2 – Buy a two-hour or five-hour block of SageCircle Advisory time to review 2008 plans, get insight into maximizing an analyst consulting day, discuss how to set up an “executive buddy program” or just about anything else related to the IT analysts and AR

(for convenience, this item and the items above and below can be purchased with a credit card)
 
And the number one way to productively use leftover budget is…
 
#1 – Buy AR Effectiveness Seminar tickets to raise the effectiveness of your staff
 
Yes, part of this post is shamelessly pitching SageCircle services, but there is a larger message.  Most AR teams are under resourced, so not spending all available cash is a missed opportunity.  Find ways to bank those expiring assets into resources you can use in the New Year, and do it quickly before everything closes down for the holidays.
 
Oh, did I mention that you can conveniently buy many SageCircle services via credit card to ensure you get them into this year’s purchases?
 

 

2 Responses

  1. Shameless, Indeed! But good ideas nonetheless. Excellent recommendations, Carter.

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