• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

Christmas leftovers that are better than fruitcake

As a helpful public service, here some ideas for consuming any leftover 2007 budgets:
 
#5 – Buy one of your executives a Forrester Wholeview or Gartner Advisory seat and build an “executive buddy program” for that executive.
 
#4 – Buy an analyst consulting day, to be used in early January, as a strategy review session with your executives
 
#3 – Buy a custom-tailored, 1.5 hour
SageCircle webinar for your executives that gives them the foundation for great analyst interactions

#2 – Buy a two-hour or five-hour block of SageCircle Advisory time to review 2008 plans, get insight into maximizing an analyst consulting day, discuss how to set up an “executive buddy program” or just about anything else related to the IT analysts and AR

(for convenience, this item and the items above and below can be purchased with a credit card)
 
And the number one way to productively use leftover budget is…
 
#1 – Buy AR Effectiveness Seminar tickets to raise the effectiveness of your staff
 
Yes, part of this post is shamelessly pitching SageCircle services, but there is a larger message.  Most AR teams are under resourced, so not spending all available cash is a missed opportunity.  Find ways to bank those expiring assets into resources you can use in the New Year, and do it quickly before everything closes down for the holidays.
 
Oh, did I mention that you can conveniently buy many SageCircle services via credit card to ensure you get them into this year’s purchases?
 

 

2 Responses

  1. Shameless, Indeed! But good ideas nonetheless. Excellent recommendations, Carter.

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