• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Christmas leftovers that are better than fruitcake

As a helpful public service, here some ideas for consuming any leftover 2007 budgets:
 
#5 – Buy one of your executives a Forrester Wholeview or Gartner Advisory seat and build an “executive buddy program” for that executive.
 
#4 – Buy an analyst consulting day, to be used in early January, as a strategy review session with your executives
 
#3 – Buy a custom-tailored, 1.5 hour
SageCircle webinar for your executives that gives them the foundation for great analyst interactions

#2 – Buy a two-hour or five-hour block of SageCircle Advisory time to review 2008 plans, get insight into maximizing an analyst consulting day, discuss how to set up an “executive buddy program” or just about anything else related to the IT analysts and AR

(for convenience, this item and the items above and below can be purchased with a credit card)
 
And the number one way to productively use leftover budget is…
 
#1 – Buy AR Effectiveness Seminar tickets to raise the effectiveness of your staff
 
Yes, part of this post is shamelessly pitching SageCircle services, but there is a larger message.  Most AR teams are under resourced, so not spending all available cash is a missed opportunity.  Find ways to bank those expiring assets into resources you can use in the New Year, and do it quickly before everything closes down for the holidays.
 
Oh, did I mention that you can conveniently buy many SageCircle services via credit card to ensure you get them into this year’s purchases?
 

 

2 Responses

  1. Shameless, Indeed! But good ideas nonetheless. Excellent recommendations, Carter.

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