• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Christmas leftovers that are better than fruitcake

As a helpful public service, here some ideas for consuming any leftover 2007 budgets:
 
#5 – Buy one of your executives a Forrester Wholeview or Gartner Advisory seat and build an “executive buddy program” for that executive.
 
#4 – Buy an analyst consulting day, to be used in early January, as a strategy review session with your executives
 
#3 – Buy a custom-tailored, 1.5 hour
SageCircle webinar for your executives that gives them the foundation for great analyst interactions

#2 – Buy a two-hour or five-hour block of SageCircle Advisory time to review 2008 plans, get insight into maximizing an analyst consulting day, discuss how to set up an “executive buddy program” or just about anything else related to the IT analysts and AR

(for convenience, this item and the items above and below can be purchased with a credit card)
 
And the number one way to productively use leftover budget is…
 
#1 – Buy AR Effectiveness Seminar tickets to raise the effectiveness of your staff
 
Yes, part of this post is shamelessly pitching SageCircle services, but there is a larger message.  Most AR teams are under resourced, so not spending all available cash is a missed opportunity.  Find ways to bank those expiring assets into resources you can use in the New Year, and do it quickly before everything closes down for the holidays.
 
Oh, did I mention that you can conveniently buy many SageCircle services via credit card to ensure you get them into this year’s purchases?
 

 

2 Responses

  1. Shameless, Indeed! But good ideas nonetheless. Excellent recommendations, Carter.

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