• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Listening to analyst podcasts is free and easy

icon-microphone-reduced-v-2.jpgIf you have not started listening to analyst podcasts I highly recommend that you consider doing so. Podcasts are a great way to get information when stuck in the daily commute, working out on the treadmill, shopping at the grocery store, hanging out at the airport and so on.  If you have an Apple iPod, the iTunes Music Store makes it very easy to subscribe to any number of free analyst, technology, business publication, and competitor podcasts.  But you don’t need an iPod.  Most podcasts work with any MP3 player or can simply be played on your laptop.
 
Podcasts are useful for many communities: CIOs, IT buyers, vendor AR, product managers, reporters and others.
 I recommend subscribing — for free — to any analyst podcasts that become available. Not only can you get interesting information, but often the insights are not included in any written research. In addition, podcasts are often informal as compared to a research note or conference presentation, which means that some unofficial research and recommendations are aired.
 
For AR, podcasts can be especially useful because their companies’ customers and prospects are likely listening to the podcasts as well. Knowing what the analysts are saying to customers can critical in sales situations, messaging and analyst briefings.
 
Here are some analyst podcasts that I have found. This is by no means an all inclusive list, so please let me know of other podcasts and vodcasts.

AMR Research – AMR has two podcasts on iTunes: “First Thing Monday Morning” and “Research Matters.”
 
Forrester – At the time of this article, Forrester does not have any podcasts available on iTunes. However, it does have a Forrester Research channel on YouTube with extracts from several conferences.
 
Gartner Voice – Gartner Voice is a highly professional effort with 52 articles posted to iTunes in 2007. New articles are posted a few times per month. Each article is usually eight to 11 minutes long. In addition, Gartner has made its “Talking Technology” monthly audio magazine available to clients as MP3 downloads. These can be found behind the paywall on gartner.com. While not as convenient as subscribing to iTunes, the Talking Technology articles are easy to download and import into an iPod or MP3 player.

 IDC eXchange — What is on iTunes is minimal at best. Occasionally, Frank Gens will podcast his IDC eXchange blog entries. However, IDC does have a YouTube IDC eXchange channel that might have some potential.
 
Besides podcasting, some firms are getting into YouTube videos like Forrester and IDC. While not as convenient as podcasts, which are mobile and only require listening, videos can also be useful.
 
Bottom Line: Listening to analyst podcasts can be a convenient way to get information.
 
Question: Do you know of other analysts that have podcasts or YouTube videos? If so, please leave a comment with the name and location.

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One Response

  1. […] this point in time, the analyst opinion monitoring program needs to add analyst podcasts, analyst Twitter streams, analyst blogs and analyst participation in LinkedIn Questions. A […]

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