• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Listening to analyst podcasts is free and easy

icon-microphone-reduced-v-2.jpgIf you have not started listening to analyst podcasts I highly recommend that you consider doing so. Podcasts are a great way to get information when stuck in the daily commute, working out on the treadmill, shopping at the grocery store, hanging out at the airport and so on.  If you have an Apple iPod, the iTunes Music Store makes it very easy to subscribe to any number of free analyst, technology, business publication, and competitor podcasts.  But you don’t need an iPod.  Most podcasts work with any MP3 player or can simply be played on your laptop.
 
Podcasts are useful for many communities: CIOs, IT buyers, vendor AR, product managers, reporters and others.
 I recommend subscribing — for free — to any analyst podcasts that become available. Not only can you get interesting information, but often the insights are not included in any written research. In addition, podcasts are often informal as compared to a research note or conference presentation, which means that some unofficial research and recommendations are aired.
 
For AR, podcasts can be especially useful because their companies’ customers and prospects are likely listening to the podcasts as well. Knowing what the analysts are saying to customers can critical in sales situations, messaging and analyst briefings.
 
Here are some analyst podcasts that I have found. This is by no means an all inclusive list, so please let me know of other podcasts and vodcasts.

AMR Research – AMR has two podcasts on iTunes: “First Thing Monday Morning” and “Research Matters.”
 
Forrester – At the time of this article, Forrester does not have any podcasts available on iTunes. However, it does have a Forrester Research channel on YouTube with extracts from several conferences.
 
Gartner Voice – Gartner Voice is a highly professional effort with 52 articles posted to iTunes in 2007. New articles are posted a few times per month. Each article is usually eight to 11 minutes long. In addition, Gartner has made its “Talking Technology” monthly audio magazine available to clients as MP3 downloads. These can be found behind the paywall on gartner.com. While not as convenient as subscribing to iTunes, the Talking Technology articles are easy to download and import into an iPod or MP3 player.

 IDC eXchange — What is on iTunes is minimal at best. Occasionally, Frank Gens will podcast his IDC eXchange blog entries. However, IDC does have a YouTube IDC eXchange channel that might have some potential.
 
Besides podcasting, some firms are getting into YouTube videos like Forrester and IDC. While not as convenient as podcasts, which are mobile and only require listening, videos can also be useful.
 
Bottom Line: Listening to analyst podcasts can be a convenient way to get information.
 
Question: Do you know of other analysts that have podcasts or YouTube videos? If so, please leave a comment with the name and location.

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One Response

  1. […] this point in time, the analyst opinion monitoring program needs to add analyst podcasts, analyst Twitter streams, analyst blogs and analyst participation in LinkedIn Questions. A […]

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