• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Man bites dog — IDC licenses reprint of Outsell report in order to tout itself

logo-outsell.jpgIn what is for me an amusing twist how things normally work, here is an analyst firm getting a reprint of another analyst firm’s report in order to promote itself. In this case, it’s IDC that got the reprint of an Outsell report “IDC Grows Vertically Through Insights Product Line” to put on its website for marketing purposes. It is a pretty straight forward market research piece IDC, mainly facts with some analysis. You can get a copy by

visiting IDC here.
 
Outsell is a very reputable firm. This looks like a regular syndicated report, not a whitepaper commissioned by the client. I will double check just to be sure and will update this post.

Update: Louise Garnett of Outsell got back to me and confirmed that this was a regular research note for Outsell’s syndicated analyst industry service and IDC licensed a reprint after it had been published.
 
logo-idc.gifSageCircle Technique: While a useful piece of data to include in making decisions around an analyst list or buying analyst services, this report should not be given too much weight.
 
Bottom Line: The Outsell report provides useful information about IDC’s strength and direction. However, it should not be stretched to infer insights into IDC’s influence.
 
Question: What do you think of the information in the Outsell report about IDC?

2 Responses

  1. C’mon Carter, you can do better 🙂

    We commented a while back on this:
    ARmadgeddon: The IDC is in expansion !

  2. Hi ARonaut! Yes, you mentioned it, but I didn’t have a soapbox back then! >>grin<<

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