• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Man bites dog — IDC licenses reprint of Outsell report in order to tout itself

logo-outsell.jpgIn what is for me an amusing twist how things normally work, here is an analyst firm getting a reprint of another analyst firm’s report in order to promote itself. In this case, it’s IDC that got the reprint of an Outsell report “IDC Grows Vertically Through Insights Product Line” to put on its website for marketing purposes. It is a pretty straight forward market research piece IDC, mainly facts with some analysis. You can get a copy by

visiting IDC here.
 
Outsell is a very reputable firm. This looks like a regular syndicated report, not a whitepaper commissioned by the client. I will double check just to be sure and will update this post.

Update: Louise Garnett of Outsell got back to me and confirmed that this was a regular research note for Outsell’s syndicated analyst industry service and IDC licensed a reprint after it had been published.
 
logo-idc.gifSageCircle Technique: While a useful piece of data to include in making decisions around an analyst list or buying analyst services, this report should not be given too much weight.
 
Bottom Line: The Outsell report provides useful information about IDC’s strength and direction. However, it should not be stretched to infer insights into IDC’s influence.
 
Question: What do you think of the information in the Outsell report about IDC?

2 Responses

  1. C’mon Carter, you can do better🙂

    We commented a while back on this:
    ARmadgeddon: The IDC is in expansion !

  2. Hi ARonaut! Yes, you mentioned it, but I didn’t have a soapbox back then! >>grin<<

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