• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Man bites dog — IDC licenses reprint of Outsell report in order to tout itself

logo-outsell.jpgIn what is for me an amusing twist how things normally work, here is an analyst firm getting a reprint of another analyst firm’s report in order to promote itself. In this case, it’s IDC that got the reprint of an Outsell report “IDC Grows Vertically Through Insights Product Line” to put on its website for marketing purposes. It is a pretty straight forward market research piece IDC, mainly facts with some analysis. You can get a copy by

visiting IDC here.
 
Outsell is a very reputable firm. This looks like a regular syndicated report, not a whitepaper commissioned by the client. I will double check just to be sure and will update this post.

Update: Louise Garnett of Outsell got back to me and confirmed that this was a regular research note for Outsell’s syndicated analyst industry service and IDC licensed a reprint after it had been published.
 
logo-idc.gifSageCircle Technique: While a useful piece of data to include in making decisions around an analyst list or buying analyst services, this report should not be given too much weight.
 
Bottom Line: The Outsell report provides useful information about IDC’s strength and direction. However, it should not be stretched to infer insights into IDC’s influence.
 
Question: What do you think of the information in the Outsell report about IDC?

2 Responses

  1. C’mon Carter, you can do better🙂

    We commented a while back on this:
    ARmadgeddon: The IDC is in expansion !

  2. Hi ARonaut! Yes, you mentioned it, but I didn’t have a soapbox back then! >>grin<<

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