• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

AR teams should ask their analysts about their uses of social media

icon-social-media-blue.jpgIn Why social media scares the analyst firms and vendor AR teams, we pointed out that social media was here to stay and that analysts and AR can’t hope for it fade away as a fad. In fact, AR teams that have yet to start experimenting with social media (e.g., blogs, social networks, microblogging, et cetera) might be surprised to find that some of their analysts are much more into these forms of communications than expected.

 For example, I launched my company AR blog and promoted the blog heavily to the analysts. What was interesting was the feedback I was getting from older, long-time analysts that found the blog useful. So my assumption that only younger, junior analysts would read it went out the window.

SageCircle Technique:  My suggestion to AR teams is that you pick up the phone and conduct an inquiry-based research project asking a reasonable subset of your analysts about their current and planned usage of social media. This easy project will help you prioritize how to approach social media. Sample questions include: 

  • Are you currently using social media, either personally or professionally? Which ones?
  • Which ones are you thinking about playing with?
  • What about your colleagues, are they using social media?
  • How would you like us to use social media to keep you informed about our company?
  • What would you prefer us not to do when it comes to social media and the analysts?
  • Can I friend you on Facebook, link on LinkedIn, follow you on Twitter and so on? If yes, what are your IDs?

BTW, using inquiry to ask analysts about their personal usage of social media is great way to strengthen your relationships. The analysts appreciate vendors taking the time to inquire about their preferences and asking their advice.

 Bottom Line: Social media has the potential to be a valuable AR tool. Now is the time to pilot using tools so that you can gain the business value that goes to early adopters rather than wait when everybody else is doing it.
 
Question: Vendor AR teams – Have you started experimenting with social media? Analysts – How do you want vendors to use social media to enhance their outreach to you?
 
Shameless Marketing Pitch – SageCircle can help AR teams develop a pilot program to experiment with social media. Call 650-274-8309 or e-mail info (at) sagecircle dot com for more information or check out SageCircle’s two-hour and five-hour advisory paks or Annual Advisory Service. The advisory paks are easy to setup and pay for via credit card.

6 Responses

  1. […] AR teams should ask their analysts about their uses of social media […]

  2. […] Ask your analysts about their current and potential uses of socialmedia to build an e-mail alert list […]

  3. […] Ask the analysts on your analyst list whether they have a blog, firm branded or personal, where they develop new research ideas […]

  4. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter used to interact with […]

  5. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter used to interact with […]

  6. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter to be used to interact with […]

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