• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

AR teams should ask their analysts about their uses of social media

icon-social-media-blue.jpgIn Why social media scares the analyst firms and vendor AR teams, we pointed out that social media was here to stay and that analysts and AR can’t hope for it fade away as a fad. In fact, AR teams that have yet to start experimenting with social media (e.g., blogs, social networks, microblogging, et cetera) might be surprised to find that some of their analysts are much more into these forms of communications than expected.

 For example, I launched my company AR blog and promoted the blog heavily to the analysts. What was interesting was the feedback I was getting from older, long-time analysts that found the blog useful. So my assumption that only younger, junior analysts would read it went out the window.

SageCircle Technique:  My suggestion to AR teams is that you pick up the phone and conduct an inquiry-based research project asking a reasonable subset of your analysts about their current and planned usage of social media. This easy project will help you prioritize how to approach social media. Sample questions include: 

  • Are you currently using social media, either personally or professionally? Which ones?
  • Which ones are you thinking about playing with?
  • What about your colleagues, are they using social media?
  • How would you like us to use social media to keep you informed about our company?
  • What would you prefer us not to do when it comes to social media and the analysts?
  • Can I friend you on Facebook, link on LinkedIn, follow you on Twitter and so on? If yes, what are your IDs?

BTW, using inquiry to ask analysts about their personal usage of social media is great way to strengthen your relationships. The analysts appreciate vendors taking the time to inquire about their preferences and asking their advice.

 Bottom Line: Social media has the potential to be a valuable AR tool. Now is the time to pilot using tools so that you can gain the business value that goes to early adopters rather than wait when everybody else is doing it.
 
Question: Vendor AR teams – Have you started experimenting with social media? Analysts – How do you want vendors to use social media to enhance their outreach to you?
 
Shameless Marketing Pitch – SageCircle can help AR teams develop a pilot program to experiment with social media. Call 650-274-8309 or e-mail info (at) sagecircle dot com for more information or check out SageCircle’s two-hour and five-hour advisory paks or Annual Advisory Service. The advisory paks are easy to setup and pay for via credit card.

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6 Responses

  1. […] AR teams should ask their analysts about their uses of social media […]

  2. […] Ask your analysts about their current and potential uses of socialmedia to build an e-mail alert list […]

  3. […] Ask the analysts on your analyst list whether they have a blog, firm branded or personal, where they develop new research ideas […]

  4. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter used to interact with […]

  5. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter used to interact with […]

  6. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter to be used to interact with […]

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