• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

AR teams should ask their analysts about their uses of social media

icon-social-media-blue.jpgIn Why social media scares the analyst firms and vendor AR teams, we pointed out that social media was here to stay and that analysts and AR can’t hope for it fade away as a fad. In fact, AR teams that have yet to start experimenting with social media (e.g., blogs, social networks, microblogging, et cetera) might be surprised to find that some of their analysts are much more into these forms of communications than expected.

 For example, I launched my company AR blog and promoted the blog heavily to the analysts. What was interesting was the feedback I was getting from older, long-time analysts that found the blog useful. So my assumption that only younger, junior analysts would read it went out the window.

SageCircle Technique:  My suggestion to AR teams is that you pick up the phone and conduct an inquiry-based research project asking a reasonable subset of your analysts about their current and planned usage of social media. This easy project will help you prioritize how to approach social media. Sample questions include: 

  • Are you currently using social media, either personally or professionally? Which ones?
  • Which ones are you thinking about playing with?
  • What about your colleagues, are they using social media?
  • How would you like us to use social media to keep you informed about our company?
  • What would you prefer us not to do when it comes to social media and the analysts?
  • Can I friend you on Facebook, link on LinkedIn, follow you on Twitter and so on? If yes, what are your IDs?

BTW, using inquiry to ask analysts about their personal usage of social media is great way to strengthen your relationships. The analysts appreciate vendors taking the time to inquire about their preferences and asking their advice.

 Bottom Line: Social media has the potential to be a valuable AR tool. Now is the time to pilot using tools so that you can gain the business value that goes to early adopters rather than wait when everybody else is doing it.
 
Question: Vendor AR teams – Have you started experimenting with social media? Analysts – How do you want vendors to use social media to enhance their outreach to you?
 
Shameless Marketing Pitch – SageCircle can help AR teams develop a pilot program to experiment with social media. Call 650-274-8309 or e-mail info (at) sagecircle dot com for more information or check out SageCircle’s two-hour and five-hour advisory paks or Annual Advisory Service. The advisory paks are easy to setup and pay for via credit card.

6 Responses

  1. […] AR teams should ask their analysts about their uses of social media […]

  2. […] Ask your analysts about their current and potential uses of socialmedia to build an e-mail alert list […]

  3. […] Ask the analysts on your analyst list whether they have a blog, firm branded or personal, where they develop new research ideas […]

  4. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter used to interact with […]

  5. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter used to interact with […]

  6. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter to be used to interact with […]

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