• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

AR teams should ask their analysts about their uses of social media

icon-social-media-blue.jpgIn Why social media scares the analyst firms and vendor AR teams, we pointed out that social media was here to stay and that analysts and AR can’t hope for it fade away as a fad. In fact, AR teams that have yet to start experimenting with social media (e.g., blogs, social networks, microblogging, et cetera) might be surprised to find that some of their analysts are much more into these forms of communications than expected.

 For example, I launched my company AR blog and promoted the blog heavily to the analysts. What was interesting was the feedback I was getting from older, long-time analysts that found the blog useful. So my assumption that only younger, junior analysts would read it went out the window.

SageCircle Technique:  My suggestion to AR teams is that you pick up the phone and conduct an inquiry-based research project asking a reasonable subset of your analysts about their current and planned usage of social media. This easy project will help you prioritize how to approach social media. Sample questions include: 

  • Are you currently using social media, either personally or professionally? Which ones?
  • Which ones are you thinking about playing with?
  • What about your colleagues, are they using social media?
  • How would you like us to use social media to keep you informed about our company?
  • What would you prefer us not to do when it comes to social media and the analysts?
  • Can I friend you on Facebook, link on LinkedIn, follow you on Twitter and so on? If yes, what are your IDs?

BTW, using inquiry to ask analysts about their personal usage of social media is great way to strengthen your relationships. The analysts appreciate vendors taking the time to inquire about their preferences and asking their advice.

 Bottom Line: Social media has the potential to be a valuable AR tool. Now is the time to pilot using tools so that you can gain the business value that goes to early adopters rather than wait when everybody else is doing it.
 
Question: Vendor AR teams – Have you started experimenting with social media? Analysts – How do you want vendors to use social media to enhance their outreach to you?
 
Shameless Marketing Pitch – SageCircle can help AR teams develop a pilot program to experiment with social media. Call 650-274-8309 or e-mail info (at) sagecircle dot com for more information or check out SageCircle’s two-hour and five-hour advisory paks or Annual Advisory Service. The advisory paks are easy to setup and pay for via credit card.

6 Responses

  1. […] AR teams should ask their analysts about their uses of social media […]

  2. […] Ask your analysts about their current and potential uses of socialmedia to build an e-mail alert list […]

  3. […] Ask the analysts on your analyst list whether they have a blog, firm branded or personal, where they develop new research ideas […]

  4. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter used to interact with […]

  5. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter used to interact with […]

  6. […] every analyst is a unique individual, the most important task is to Ask your analysts about their current and potential uses of social media to build an understanding of how they might like Twitter to be used to interact with […]

Comments are closed.

%d bloggers like this: