• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

Jeremiah Owyang interviews SageCircle’s Carter Lusher

Forrester analyst and Web Strategy blogger extraordinaire Jeremiah Owyang interviewed your humble correspondent at Buck’s of Woodside on the topic of the industry analysts and social media. Here is the video, but you should also visit the post for the commentary and comments.

 Video: Why Social Media scares the Analyst Industry (3 min with Carter Lusher)

Jeremiah is one of the few major firm analysts that cover social media that actually walks the walk by being a heavy user of social media – which is why Forrester hired him and permits him to maintain his own brand. For instance, his Twitter stream has nearly 3,000 followers and he Tweets constantly, sometimes using Twitter as a research tool.

 Related SageCircle Links:

AR teams should ask their analysts about their uses of social media

Why social media scares the analyst firms and vendor AR teams

 

Bottom Line: Jeremiah Owyang is one of the top analysts covering the explosion of social media. It is well worth setting checking out his blog, Twitter feed and Forrester research to stay in touch with Jeremiah’s commentary.

 

Question: Are there other analysts who regularly cover social media, besides Forrester’s Charlene Li, Peter Kim and Josh Bernoff, that are walking the walk when it comes to using social media?

 

How SageCircle can Help:  SageCircle can AR teams develop a pilot program to experiment with social media. Call 650-274-8309 or e-mail info (at) sagecircle dot com for more information or check out SageCircle’s two-hour and five-hour advisory paks or Annual Advisory Service. The advisory paks are easy to setup and pay for via credit card.

One Response

  1. […] Now to answer a question I’ve just received from the CMO of an analyst firm: “Does your celebrity status now get you a better table at Buck’s?” If you are visiting SageCircle after reading the on-line story you missed the photo of me in Buck’s of Woodside that was in the print edition. Buck’s is a favorite haunt of VCs and Silicon Valley digerati. Well, I can hope for a better table, but having major publications use Buck’s as a backdrop is old hat for Jamis so I doubt it. If you have never visited Buck’s you can see it in the short video at Jeremiah Owyang interviews SageCircle’s Carter Lusher. […]

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