• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Jeremiah Owyang interviews SageCircle’s Carter Lusher

Forrester analyst and Web Strategy blogger extraordinaire Jeremiah Owyang interviewed your humble correspondent at Buck’s of Woodside on the topic of the industry analysts and social media. Here is the video, but you should also visit the post for the commentary and comments.

 Video: Why Social Media scares the Analyst Industry (3 min with Carter Lusher)

Jeremiah is one of the few major firm analysts that cover social media that actually walks the walk by being a heavy user of social media – which is why Forrester hired him and permits him to maintain his own brand. For instance, his Twitter stream has nearly 3,000 followers and he Tweets constantly, sometimes using Twitter as a research tool.

 Related SageCircle Links:

AR teams should ask their analysts about their uses of social media

Why social media scares the analyst firms and vendor AR teams

 

Bottom Line: Jeremiah Owyang is one of the top analysts covering the explosion of social media. It is well worth setting checking out his blog, Twitter feed and Forrester research to stay in touch with Jeremiah’s commentary.

 

Question: Are there other analysts who regularly cover social media, besides Forrester’s Charlene Li, Peter Kim and Josh Bernoff, that are walking the walk when it comes to using social media?

 

How SageCircle can Help:  SageCircle can AR teams develop a pilot program to experiment with social media. Call 650-274-8309 or e-mail info (at) sagecircle dot com for more information or check out SageCircle’s two-hour and five-hour advisory paks or Annual Advisory Service. The advisory paks are easy to setup and pay for via credit card.

One Response

  1. […] Now to answer a question I’ve just received from the CMO of an analyst firm: “Does your celebrity status now get you a better table at Buck’s?” If you are visiting SageCircle after reading the on-line story you missed the photo of me in Buck’s of Woodside that was in the print edition. Buck’s is a favorite haunt of VCs and Silicon Valley digerati. Well, I can hope for a better table, but having major publications use Buck’s as a backdrop is old hat for Jamis so I doubt it. If you have never visited Buck’s you can see it in the short video at Jeremiah Owyang interviews SageCircle’s Carter Lusher. […]

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