• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

Jeremiah Owyang interviews SageCircle’s Carter Lusher

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Forrester analyst and Web Strategy blogger extraordinaire Jeremiah Owyang interviewed your humble correspondent at Buck’s of Woodside on the topic of the industry analysts and social media. Here is the video, but you should also visit the post for the commentary and comments.

 Video: Why Social Media scares the Analyst Industry (3 min with Carter Lusher)

Jeremiah is one of the few major firm analysts that cover social media that actually walks the walk by being a heavy user of social media – which is why Forrester hired him and permits him to maintain his own brand. For instance, his Twitter stream has nearly 3,000 followers and he Tweets constantly, sometimes using Twitter as a research tool.

 Related SageCircle Links:

AR teams should ask their analysts about their uses of social media

Why social media scares the analyst firms and vendor AR teams

 

Bottom Line: Jeremiah Owyang is one of the top analysts covering the explosion of social media. It is well worth setting checking out his blog, Twitter feed and Forrester research to stay in touch with Jeremiah’s commentary.

 

Question: Are there other analysts who regularly cover social media, besides Forrester’s Charlene Li, Peter Kim and Josh Bernoff, that are walking the walk when it comes to using social media?

 

How SageCircle can Help:  SageCircle can AR teams develop a pilot program to experiment with social media. Call 650-274-8309 or e-mail info (at) sagecircle dot com for more information or check out SageCircle’s two-hour and five-hour advisory paks or Annual Advisory Service. The advisory paks are easy to setup and pay for via credit card.

One Response

  1. […] Now to answer a question I’ve just received from the CMO of an analyst firm: “Does your celebrity status now get you a better table at Buck’s?” If you are visiting SageCircle after reading the on-line story you missed the photo of me in Buck’s of Woodside that was in the print edition. Buck’s is a favorite haunt of VCs and Silicon Valley digerati. Well, I can hope for a better table, but having major publications use Buck’s as a backdrop is old hat for Jamis so I doubt it. If you have never visited Buck’s you can see it in the short video at Jeremiah Owyang interviews SageCircle’s Carter Lusher. […]

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