• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Reading List for January 24, 2008 – Social Media Index, transparency, too cool for school

icon-fountain-pen.jpgOn my personal blog, Food Notebook, I use to have a regular feature every Wednesday that highlighted interesting items from various sources (for example Media Roundup – 8/22/07). I always had lots of content to pull from and it was fun to do. I anticipated doing the something similar here on the SageCircle blog. Alas, there is not that much regular content on the web about the IT analysts and the folks who interact with them. So the “Reading List” will be an irregular feature until more people and publications start creating content about the analysts – hint, hint.

Keep those calls and emails coming… by Bob or John at HP Corporate AR suggesting that analysts who work on emerging technologies proactively call them, because those analysts are not easy to identify. The point is there might be something happening in HP Labs or the Office of Strategy & Technology that might be relevant to these analysts if the analysts let the AR team know what they are working on. This also applies to any of the vendors doing serious research and not just tomorrow’s product development.

In Report: IT Decision-Makers Make More Use of Social Media, Des Walsh discusses the ITtoolbox/PJA IT Social Media Index – Wave II report that looks at how social media might be influencing IT buyer decisions. I downloaded the report and skimmed through it. The problem is that it only looks at social media and not the universe of potential influencers. However, there are still some good tidbits in it.

Duncan Chapple over at Analyst Equity has a good post Are analysts too cool for school? about confrontational analysts.

I know that ARonaut is going to give me heck for just now mentioning PR Week discusses analyst relations on ARmageddeon because it was posted on 12/18/07. But hey, I was launching a company and was just a little busy!

Skip MacAskill on the Cisco AR blog talks about Lessons Learned from the C-scape 2007 conference.

Too often we in the analyst ecosystem focus too much on the major analyst firms and not enough on the really smart boutiques. Case in point is Creative Strategies and Tim Bajarin’s Predictions for 2008.

IBM’s John Simonds rants Using your Blog to Shill? NOT.

On The Net-Savvy Executive, Nathan Gilliatt riffs on his idea for an Intelligence Delivery SystemTM in Accessing analyst research via RSS.

In his post, Nathan mentions Vinnie Mirchandani and his Analyst Transparency Workgroup post on Deal Architect. I agree with Vinnie that major analyst firms exposing 1% to 2% of their research on the web would provide great visibility for them. Alas, it will require an incredible culture change for this to happen, but it could happen.

One Response

  1. I’m trying to keep it pure….keep up the good work.

Comments are closed.

%d bloggers like this: