• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Reading List for January 24, 2008 – Social Media Index, transparency, too cool for school

icon-fountain-pen.jpgOn my personal blog, Food Notebook, I use to have a regular feature every Wednesday that highlighted interesting items from various sources (for example Media Roundup – 8/22/07). I always had lots of content to pull from and it was fun to do. I anticipated doing the something similar here on the SageCircle blog. Alas, there is not that much regular content on the web about the IT analysts and the folks who interact with them. So the “Reading List” will be an irregular feature until more people and publications start creating content about the analysts – hint, hint.

Keep those calls and emails coming… by Bob or John at HP Corporate AR suggesting that analysts who work on emerging technologies proactively call them, because those analysts are not easy to identify. The point is there might be something happening in HP Labs or the Office of Strategy & Technology that might be relevant to these analysts if the analysts let the AR team know what they are working on. This also applies to any of the vendors doing serious research and not just tomorrow’s product development.

In Report: IT Decision-Makers Make More Use of Social Media, Des Walsh discusses the ITtoolbox/PJA IT Social Media Index – Wave II report that looks at how social media might be influencing IT buyer decisions. I downloaded the report and skimmed through it. The problem is that it only looks at social media and not the universe of potential influencers. However, there are still some good tidbits in it.

Duncan Chapple over at Analyst Equity has a good post Are analysts too cool for school? about confrontational analysts.

I know that ARonaut is going to give me heck for just now mentioning PR Week discusses analyst relations on ARmageddeon because it was posted on 12/18/07. But hey, I was launching a company and was just a little busy!

Skip MacAskill on the Cisco AR blog talks about Lessons Learned from the C-scape 2007 conference.

Too often we in the analyst ecosystem focus too much on the major analyst firms and not enough on the really smart boutiques. Case in point is Creative Strategies and Tim Bajarin’s Predictions for 2008.

IBM’s John Simonds rants Using your Blog to Shill? NOT.

On The Net-Savvy Executive, Nathan Gilliatt riffs on his idea for an Intelligence Delivery SystemTM in Accessing analyst research via RSS.

In his post, Nathan mentions Vinnie Mirchandani and his Analyst Transparency Workgroup post on Deal Architect. I agree with Vinnie that major analyst firms exposing 1% to 2% of their research on the web would provide great visibility for them. Alas, it will require an incredible culture change for this to happen, but it could happen.

One Response

  1. I’m trying to keep it pure….keep up the good work.

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