• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Reading List for January 24, 2008 – Social Media Index, transparency, too cool for school

icon-fountain-pen.jpgOn my personal blog, Food Notebook, I use to have a regular feature every Wednesday that highlighted interesting items from various sources (for example Media Roundup – 8/22/07). I always had lots of content to pull from and it was fun to do. I anticipated doing the something similar here on the SageCircle blog. Alas, there is not that much regular content on the web about the IT analysts and the folks who interact with them. So the “Reading List” will be an irregular feature until more people and publications start creating content about the analysts – hint, hint.

Keep those calls and emails coming… by Bob or John at HP Corporate AR suggesting that analysts who work on emerging technologies proactively call them, because those analysts are not easy to identify. The point is there might be something happening in HP Labs or the Office of Strategy & Technology that might be relevant to these analysts if the analysts let the AR team know what they are working on. This also applies to any of the vendors doing serious research and not just tomorrow’s product development.

In Report: IT Decision-Makers Make More Use of Social Media, Des Walsh discusses the ITtoolbox/PJA IT Social Media Index – Wave II report that looks at how social media might be influencing IT buyer decisions. I downloaded the report and skimmed through it. The problem is that it only looks at social media and not the universe of potential influencers. However, there are still some good tidbits in it.

Duncan Chapple over at Analyst Equity has a good post Are analysts too cool for school? about confrontational analysts.

I know that ARonaut is going to give me heck for just now mentioning PR Week discusses analyst relations on ARmageddeon because it was posted on 12/18/07. But hey, I was launching a company and was just a little busy!

Skip MacAskill on the Cisco AR blog talks about Lessons Learned from the C-scape 2007 conference.

Too often we in the analyst ecosystem focus too much on the major analyst firms and not enough on the really smart boutiques. Case in point is Creative Strategies and Tim Bajarin’s Predictions for 2008.

IBM’s John Simonds rants Using your Blog to Shill? NOT.

On The Net-Savvy Executive, Nathan Gilliatt riffs on his idea for an Intelligence Delivery SystemTM in Accessing analyst research via RSS.

In his post, Nathan mentions Vinnie Mirchandani and his Analyst Transparency Workgroup post on Deal Architect. I agree with Vinnie that major analyst firms exposing 1% to 2% of their research on the web would provide great visibility for them. Alas, it will require an incredible culture change for this to happen, but it could happen.

One Response

  1. I’m trying to keep it pure….keep up the good work.

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