• Recent Posts: Influencer Relations

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    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Kudos to Forrester for having bloggers that post frequently and share the “good stuff”

icon-social-media-blue.jpgSeeing how I threw brickbats at Forrester in Will established analyst firms become dinosaurs to the new media-oriented analysts? it is only fair that I throw a bouquet as well.

logo-forrester.gifAll of the Forrester blogs (see the “Firm or Analyst Blogs I Read” list on the right) are consistently active with good content. These are not teases to get the reader to buy services. For instance, “From Information to Knowledge Management” (a team written blog) has a great post in Information Workplace Platform Implications Of Oracle/BEA Acquisition. Lots of analysis and what it means. It does not look like the team held back anything for client-eyes only.

Update: Forrester CEO George Colony has launched his own blog on January 28th – CounterIntuitive.

Bottom Line: Forrester should be commended for letting its analysts truly deliver great content via blogs for non-clients.

Questions:

A. Forrester clients – Does the presence of Forrester’s blogs mean you are less likely or more likely to renew your annual contracts? Why?

B. Non-Forrester clients – Does the presence of Forrester’s blogs mean you are less likely or more likely to consider Forrester when considering analyst services? Why?

C. Does the fact the other major firms are not blogging impact your opinion of the firms? Why?

D. Does the fact the other major firms are not blogging impact the likelihood that you will or will not purchase services from them? Why?

How SageCircle can Help: SageCircle can help buyers of industry analyst services make sense of the plethora of analyst services to buy. The key is to buy the right services from the right firms and then getting your money’s worth though best practices.

SageCircle strategists have experience as both end-user clients and vendor clients of the industry analysts as well as do research on analyst firm offerings. We are best positioned to provide practical advice and actionable best practices to ensure you buy the right services and get business value from your contracts.

SageCircle also can help buyers of industry analyst services make sense of where social media fits into the mix.

2 Responses

  1. As one of those Forrester analysts who blogs, many thanks. When I joined a few weeks ago, I got a lot of encouragement for the idea of starting a blog right away. People definitely take blogging seriously around here.

    http://blogs.forrester.com/product_management/

  2. Hi Tom, Thanks for the data point that Forrester really is encouraging analysts to blog.

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