• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Kudos to Forrester for having bloggers that post frequently and share the “good stuff”

icon-social-media-blue.jpgSeeing how I threw brickbats at Forrester in Will established analyst firms become dinosaurs to the new media-oriented analysts? it is only fair that I throw a bouquet as well.

logo-forrester.gifAll of the Forrester blogs (see the “Firm or Analyst Blogs I Read” list on the right) are consistently active with good content. These are not teases to get the reader to buy services. For instance, “From Information to Knowledge Management” (a team written blog) has a great post in Information Workplace Platform Implications Of Oracle/BEA Acquisition. Lots of analysis and what it means. It does not look like the team held back anything for client-eyes only.

Update: Forrester CEO George Colony has launched his own blog on January 28th – CounterIntuitive.

Bottom Line: Forrester should be commended for letting its analysts truly deliver great content via blogs for non-clients.

Questions:

A. Forrester clients – Does the presence of Forrester’s blogs mean you are less likely or more likely to renew your annual contracts? Why?

B. Non-Forrester clients – Does the presence of Forrester’s blogs mean you are less likely or more likely to consider Forrester when considering analyst services? Why?

C. Does the fact the other major firms are not blogging impact your opinion of the firms? Why?

D. Does the fact the other major firms are not blogging impact the likelihood that you will or will not purchase services from them? Why?

How SageCircle can Help: SageCircle can help buyers of industry analyst services make sense of the plethora of analyst services to buy. The key is to buy the right services from the right firms and then getting your money’s worth though best practices.

SageCircle strategists have experience as both end-user clients and vendor clients of the industry analysts as well as do research on analyst firm offerings. We are best positioned to provide practical advice and actionable best practices to ensure you buy the right services and get business value from your contracts.

SageCircle also can help buyers of industry analyst services make sense of where social media fits into the mix.

2 Responses

  1. As one of those Forrester analysts who blogs, many thanks. When I joined a few weeks ago, I got a lot of encouragement for the idea of starting a blog right away. People definitely take blogging seriously around here.

    http://blogs.forrester.com/product_management/

  2. Hi Tom, Thanks for the data point that Forrester really is encouraging analysts to blog.

Comments are closed.

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: