• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Kudos to Forrester for having bloggers that post frequently and share the “good stuff”

icon-social-media-blue.jpgSeeing how I threw brickbats at Forrester in Will established analyst firms become dinosaurs to the new media-oriented analysts? it is only fair that I throw a bouquet as well.

logo-forrester.gifAll of the Forrester blogs (see the “Firm or Analyst Blogs I Read” list on the right) are consistently active with good content. These are not teases to get the reader to buy services. For instance, “From Information to Knowledge Management” (a team written blog) has a great post in Information Workplace Platform Implications Of Oracle/BEA Acquisition. Lots of analysis and what it means. It does not look like the team held back anything for client-eyes only.

Update: Forrester CEO George Colony has launched his own blog on January 28th – CounterIntuitive.

Bottom Line: Forrester should be commended for letting its analysts truly deliver great content via blogs for non-clients.

Questions:

A. Forrester clients – Does the presence of Forrester’s blogs mean you are less likely or more likely to renew your annual contracts? Why?

B. Non-Forrester clients – Does the presence of Forrester’s blogs mean you are less likely or more likely to consider Forrester when considering analyst services? Why?

C. Does the fact the other major firms are not blogging impact your opinion of the firms? Why?

D. Does the fact the other major firms are not blogging impact the likelihood that you will or will not purchase services from them? Why?

How SageCircle can Help: SageCircle can help buyers of industry analyst services make sense of the plethora of analyst services to buy. The key is to buy the right services from the right firms and then getting your money’s worth though best practices.

SageCircle strategists have experience as both end-user clients and vendor clients of the industry analysts as well as do research on analyst firm offerings. We are best positioned to provide practical advice and actionable best practices to ensure you buy the right services and get business value from your contracts.

SageCircle also can help buyers of industry analyst services make sense of where social media fits into the mix.

2 Responses

  1. As one of those Forrester analysts who blogs, many thanks. When I joined a few weeks ago, I got a lot of encouragement for the idea of starting a blog right away. People definitely take blogging seriously around here.

    http://blogs.forrester.com/product_management/

  2. Hi Tom, Thanks for the data point that Forrester really is encouraging analysts to blog.

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