• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Reading List for January 30, 2008

icon-fountain-pen.jpgAt Technobabble 2.0 Jonny Bentwood posted Aberdeen Group – guns for hire? as a response to a Wall Street Journal article questioning Aberdeen’s business model. Interesting comments including one from Aberdeen’s CEO.

Barbara and I are debating the coverage of emerging technologies in the Tekrati Keeping Tabs post Gartner is not the only analyst on emerging tech

Phil Fersht, experienced outsourcing analyst who recently joined AMR, posted What outsourcing research does the industry need? to solicit ideas for his research agenda. Good use of social media for community building and research.

Hill and Knowlton has a UK cut of its Influencing Technology Decision Makers survey available for download at Influencing Technology Decision Makers.

In Bloor on Analyst Relations, Analyst Insight’s David Rossiter gives a heads up about Robin Bloor blogging on AR best practices. Good. The more tips and insights the better.

Duncan Chapple on Analyst Equity posts CIOs continue to put research and print before Google about a survey of 300 senior IT decision makers in Germany, the UK and France.

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