• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Spotlight on IDC’s Crawford del Prete – Always exceeding expectations

photo-crawford-del-prete_color-v-1.jpgDon’t you wish you could say that about every analyst?

First, congratulations to Crawford for his recent promotion to EVP of Global Research. He is running IDC’s technology research as well as the Insights end user research.  As such he manages a wide range of IDC staff, but still manages to make time to wear his “analyst’s hat” to keep in close touch with the market.
 
Dave and Carter have had the opportunity to work with Crawford over time. His role was the prototypical “Watcher” that worked to get the big picture about a large tech company with multiple business groups. Crawford invested the time and energy to become familiar with the company’s corporate and business group strategies. Because of this investment, del Prete was able to “connect the dots” between business groups and was able to provide actionable advice on the strengths and weaknesses of all parts of the company.
 
The key attribute about Crawford is his preparation.  He came to every briefing, consult, and even financial earnings call fully prepared with background information, questions, market comparison data, and suggestions.  The conversation never lagged and we were in overload taking notes.  He followed up with draft information that was accurate and complete and rarely needed a correction.

Another of Crawford’s talents is being able to deliver criticism in a way that does not rankle the listener. This is a critical skill for analysts dealing with executives with big egos and strong points-of-view.  We never got any push back whenever we suggested setting up a meeting with del Prete, only “get it done.”

Finally, Crawford was just as valuable as an advisor to our AR team. We chatted with him often to bounce ideas, get his take on draft messaging, and strategize about a difficult analyst issue. He was also candid whenever we came to him with complaints about some IDC analyst or client service situation.

Periodically, SageCircle will profile outstanding analysts. Initially, the analysts will be ones that Dave Eckert and Carter Lusher worked with during our years in AR, but we encourage you to submit worthy analysts for a profile. We also hope to better refine our criteria for an outstanding analyst and you suggestions are encouraged,

Outstanding Analyst:  Has detailed knowledge of the products and technologies in their defined market space, but also understands how that market space relates to the rest of IT.  Has broad knowledge of both the IT vendor’s products and strategies as well as the range of client needs.  Provides honest and fair perspectives in reports and speeches.  Goes beyond what is expected when providing services to all clients.
 
Bottom Line: Crawford del Prete is one of IDCs top analysts when it comes to seeing the big picture and delivering client service. If you are looking for information on the major portfolio vendors like IBM or Sun, then Crawford should be high on your list of analysts who have understanding of the whole picture of these strategic vendors. IT vendors should turn to Crawford as a direct advisor, or someone to suggest the best IDC analysts to provide both strategic and tactical insights.  Reporters should have Crawford in their rolodexes as a source of incisive sound bites for major IT industry stories.
 
Question: What are your criteria for what makes an outstanding analyst? There is an analyst you would like to give a shout out to? Leave a comment or send an e-mail to info [at] sagecircle dot com

One Response

  1. […] Spotlight on IDC’s Crawford del Prete – Always exceeding expectations […]

Comments are closed.

%d bloggers like this: