Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar on Tuesday April 10 2018, Teri Green, Duncan Chapple and Stephen Miller will not only discuss shifts in the commonly-held ideas about ‘best practice’ but also outline a new
Read more about Analyst relations webinar: Beyond best practice[…]
When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established in integrating communications: enabling relationships with similar business-to-business (B2B) influencers, sourcing advisors and consultants; and developing messages and materials that enable internal capacities like sales, marketing insight and marketing. Many B2B
Read more about ‘Influencer relations’ is no longer the best term for B2B relationship marketing[…]
How can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts start to track their impact in the fullest way, they will always be underestimated by suppliers in the high technology and telecommunications industries. Back in 2015, when this was posted, Edelman’s
Read more about AR Classics: Identifying and Measuring Impact and Influence[…]
The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its head of investor relations (IR). It would be unimaginable in most firms, and perhaps Tata Consultancy Services (TCS) is one of the few firms that can do that well. Tata Sons’
Read more about Investor relations head takes over AR at Tata[…]
LONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR) consultancy. O’Neill was previous research director at Forrester Research, leading the firm’s services for analyst relations professionals as well as research for B2B Marketing professionals. At Kea Company, O’Neill will
Read more about Peter O’Neill joins Kea Company as Research Director[…] 
[…] there have several approaches to representing the ways that buyers and influencers interact (see The IT industry analysts’ role: evolution of perception). This post introduces the latest SageCircle update, the Fog of Influence (left, click to enlarge). […]
Good reminder Carter. I have had two conversations recently with analyst watchers who seem to define the influence of analysts in the much narrower sense of direct involvement in the sales/procurement cycle. Your broader and more holistic perspective is a better representation of what is going on out there. I particularly like the ‘Fog of Influence’ concept – would be interested in hearing you talk through that sometime.
Good reminder Carter. I have had two conversations recently with other analyst watchers who seemed to focus almost completely on direct involvement of analysts in the sales/procurement cycle as a measure of influence. Your more holistic view is a better representation of what’s really going on out there. I particularly like the ‘Fog of Influence’ as it works on two levels – both as a metaphore for the activity, and as a descriptor for how hard it is to see through it all to the dynamics underlying it.
Whoops – sorry for the two posts – that’ll teach me to work on the Web over an unstable 3G connection from the train. Thought the first one had gone into the big cellular black hole in the sky 🙂
HI Dale, Thanks for the comments. I know how unstable the connection to the Web can be at times. >>grin<<
Glad you got both levels of the Fog of Influence. While cluttered I needed to show the completxity facing folks in the communications and IT industry. I expect to be writting to this for quite the while.
I would love to chat with you on this and your post on Open Reasoning.