• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

The IT industry analysts’ role: evolution of perception

For more than a decade there have been graphics that capture the evolving role of IT industry analysts as influencers in the market and on purchasing decisions. Here are a few of them.






Bottom Line: The role of the IT analysts is constantly evolving. SageCircle’s Fog of Influence is only the latest iteration of a graphic that shows this role.

Questions: Are there other prior graphics by other analyst watchers that show the role of the analysts?

How SageCircle can Help: SageCircle can help IT vendors, investors and end-user clients of the analysts understand how the evolving role of the analysts impact their companies and jobs. SageCircle can then help clients adopt new approaches to ensure that the changing landscape benefits them and their employers. Contact us at info [at] sagecircle dot com or 650-274-8309.

5 Responses

  1. […] there have several approaches to representing the ways that buyers and influencers interact (see The IT industry analysts’ role: evolution of perception). This post introduces the latest SageCircle update, the Fog of Influence (left, click to enlarge). […]

  2. Good reminder Carter. I have had two conversations recently with analyst watchers who seem to define the influence of analysts in the much narrower sense of direct involvement in the sales/procurement cycle. Your broader and more holistic perspective is a better representation of what is going on out there. I particularly like the ‘Fog of Influence’ concept – would be interested in hearing you talk through that sometime.

  3. Good reminder Carter. I have had two conversations recently with other analyst watchers who seemed to focus almost completely on direct involvement of analysts in the sales/procurement cycle as a measure of influence. Your more holistic view is a better representation of what’s really going on out there. I particularly like the ‘Fog of Influence’ as it works on two levels – both as a metaphore for the activity, and as a descriptor for how hard it is to see through it all to the dynamics underlying it.

  4. Whoops – sorry for the two posts – that’ll teach me to work on the Web over an unstable 3G connection from the train. Thought the first one had gone into the big cellular black hole in the sky🙂

  5. HI Dale, Thanks for the comments. I know how unstable the connection to the Web can be at times. >>grin<<

    Glad you got both levels of the Fog of Influence. While cluttered I needed to show the completxity facing folks in the communications and IT industry. I expect to be writting to this for quite the while.

    I would love to chat with you on this and your post on Open Reasoning.

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