• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

The IT industry analysts’ role: evolution of perception

For more than a decade there have been graphics that capture the evolving role of IT industry analysts as influencers in the market and on purchasing decisions. Here are a few of them.

spiders-in-a-web-mini-with-explaination-v-1.jpg

information-brokers-mini-with-explaination-v-2.jpg

influencer-landscape-mini-with-explaination-v-4.jpg

situational-analysis-mini-with-explaination-v-2.jpg

fog-of-influence-mini-with-explaination-v-4.jpg

Bottom Line: The role of the IT analysts is constantly evolving. SageCircle’s Fog of Influence is only the latest iteration of a graphic that shows this role.

Questions: Are there other prior graphics by other analyst watchers that show the role of the analysts?

How SageCircle can Help: SageCircle can help IT vendors, investors and end-user clients of the analysts understand how the evolving role of the analysts impact their companies and jobs. SageCircle can then help clients adopt new approaches to ensure that the changing landscape benefits them and their employers. Contact us at info [at] sagecircle dot com or 650-274-8309.

5 Responses

  1. […] there have several approaches to representing the ways that buyers and influencers interact (see The IT industry analysts’ role: evolution of perception). This post introduces the latest SageCircle update, the Fog of Influence (left, click to enlarge). […]

  2. Good reminder Carter. I have had two conversations recently with analyst watchers who seem to define the influence of analysts in the much narrower sense of direct involvement in the sales/procurement cycle. Your broader and more holistic perspective is a better representation of what is going on out there. I particularly like the ‘Fog of Influence’ concept – would be interested in hearing you talk through that sometime.

  3. Good reminder Carter. I have had two conversations recently with other analyst watchers who seemed to focus almost completely on direct involvement of analysts in the sales/procurement cycle as a measure of influence. Your more holistic view is a better representation of what’s really going on out there. I particularly like the ‘Fog of Influence’ as it works on two levels – both as a metaphore for the activity, and as a descriptor for how hard it is to see through it all to the dynamics underlying it.

  4. Whoops – sorry for the two posts – that’ll teach me to work on the Web over an unstable 3G connection from the train. Thought the first one had gone into the big cellular black hole in the sky🙂

  5. HI Dale, Thanks for the comments. I know how unstable the connection to the Web can be at times. >>grin<<

    Glad you got both levels of the Fog of Influence. While cluttered I needed to show the completxity facing folks in the communications and IT industry. I expect to be writting to this for quite the while.

    I would love to chat with you on this and your post on Open Reasoning.

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