• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Illuminata’s Gordon Haff on four things AR teams should be doing to be more effective

photo-gordon-haff.jpgCarter ran into Gordon at the Redmonk 5th Birthday Party in San Francisco. When asked about what AR could do to become more effective, Gordon immediately came up with four suggestions:

#1 – Don’t use Webex or virtual rooms.

#2 – PR agencies should understand analysts’ coverages and not spam them with non-relevant briefing requests

#3 – Tell me something I don’t know

#4 – Make the interaction a dialog and not a PowerPoint-based monologue
 
SageCircle Technique: AR teams should frequently ask analysts how they could be more effective in working with them. This is a great relationship builder as analysts appreciate being asked about their preferences.

Bottom Line: AR teams that become more aware of analyst preferences can be more effective in educating them. It is relatively easy for AR teams to ask about preferences and then synthesize them into AR processes and practices.

Question: AR teams – Have you ever asked analysts about their preferences? Were the answers from analysts reasonable or outrageous?  Analysts – What are your suggestions for how AR teams can be more effective?
 
Are you balancing efficiency, effectiveness, style and convenience in your interactions? SageCircle can help. Our strategists can:

  • Provide on-site or distance learning sessions to get AR teams up to speed on best practices.
  • Review your recent interactions to determine how you might have been a bit more analyst centric.
  • Critique your plans for analyst events, like conferences, to ensure that flash does not overwhelm effectiveness and convenience.
  • Act as a sounding board as you brainstorm the mix of interactions for the second half of the year.

To learn more contact us at info [at] sagecircle dot com or 650-274-8309.  

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