• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

Illuminata’s Gordon Haff on four things AR teams should be doing to be more effective

photo-gordon-haff.jpgCarter ran into Gordon at the Redmonk 5th Birthday Party in San Francisco. When asked about what AR could do to become more effective, Gordon immediately came up with four suggestions:

#1 – Don’t use Webex or virtual rooms.

#2 – PR agencies should understand analysts’ coverages and not spam them with non-relevant briefing requests

#3 – Tell me something I don’t know

#4 – Make the interaction a dialog and not a PowerPoint-based monologue
 
SageCircle Technique: AR teams should frequently ask analysts how they could be more effective in working with them. This is a great relationship builder as analysts appreciate being asked about their preferences.

Bottom Line: AR teams that become more aware of analyst preferences can be more effective in educating them. It is relatively easy for AR teams to ask about preferences and then synthesize them into AR processes and practices.

Question: AR teams – Have you ever asked analysts about their preferences? Were the answers from analysts reasonable or outrageous?  Analysts – What are your suggestions for how AR teams can be more effective?
 
Are you balancing efficiency, effectiveness, style and convenience in your interactions? SageCircle can help. Our strategists can:

  • Provide on-site or distance learning sessions to get AR teams up to speed on best practices.
  • Review your recent interactions to determine how you might have been a bit more analyst centric.
  • Critique your plans for analyst events, like conferences, to ensure that flash does not overwhelm effectiveness and convenience.
  • Act as a sounding board as you brainstorm the mix of interactions for the second half of the year.

To learn more contact us at info [at] sagecircle dot com or 650-274-8309.  

%d bloggers like this: