• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

ARchitect3 users — SageCircle announces an AR Effectiveness Seminar especially for you

seminar.jpgSageCircle is pleased to announce that we will be conducting a special version of our AR Effectiveness Seminar for ARchitectTM users on May 5th – 6th in Cupertino, CA.

SageCircle strategists Dave Eckert and Carter Lusher deployed and managed one of the largest implementations of ARchitect while members of the HP Corporate AR team. We were daily and heavy users of this analyst relationship management (ARM, see You need a strong ARM to help you lift your AR program) tool and found ways to incorporate the use of ARchitect in conjunction with the AR best practices developed by SageCircle. We found ARchitect to be a powerful tool to increase our efficiency and effectiveness.

In this special version of the SageCircle AR Effectiveness Seminar, we will be including tips and tricks about how to use ARchitect to carry out the AR best practices we discuss. I want to be clear that this will not be an ARchitect training session. Rather, the emphasis will still be on taking your AR skills to the next level but with the added layer of information about how to use the ARM application to carry out a best practice or technique

This seminar will be useful for prospective ARM users as well as current ARchitect customers. Attending the AR Effectiveness Seminar for ARchitect users will give you valuable insights into the practical aspects of ARMs before you actually purchase a contract.

The goal of SageCircle’s AR Effectiveness Seminar is to teach attendees how to use powerful analyst relations best practices to leverage the analysts’ unique position in the technology marketplace to shape market perception and drive sales.

“SageCircle is a client-focused organization that has the most advanced perspective on AR that you will find. However, they are deeply rooted in what is practical because of their background as AR practitioners who actually had to deliver to demanding bosses. SageCircle has the portfolio of services and knowledge to help you take your program to the next level.” 
        Peggy O’Neill, VP of Analyst Relations, Oracle

For more information, including the seminar agenda, and to register using credit card please visit http://sagecircle.com/pages/seminar.  We also encourage you to call Carter (650-274-8309) or Dave (503-227-8927) with any questions.

ARchitect is a trademark of ARInsights. SageCircle is not affiliated with ARInsights, LLC.

Looking forward to seeing you at the seminar.

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