• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

ARchitect3 users — SageCircle announces an AR Effectiveness Seminar especially for you

seminar.jpgSageCircle is pleased to announce that we will be conducting a special version of our AR Effectiveness Seminar for ARchitectTM users on May 5th – 6th in Cupertino, CA.

SageCircle strategists Dave Eckert and Carter Lusher deployed and managed one of the largest implementations of ARchitect while members of the HP Corporate AR team. We were daily and heavy users of this analyst relationship management (ARM, see You need a strong ARM to help you lift your AR program) tool and found ways to incorporate the use of ARchitect in conjunction with the AR best practices developed by SageCircle. We found ARchitect to be a powerful tool to increase our efficiency and effectiveness.

In this special version of the SageCircle AR Effectiveness Seminar, we will be including tips and tricks about how to use ARchitect to carry out the AR best practices we discuss. I want to be clear that this will not be an ARchitect training session. Rather, the emphasis will still be on taking your AR skills to the next level but with the added layer of information about how to use the ARM application to carry out a best practice or technique

This seminar will be useful for prospective ARM users as well as current ARchitect customers. Attending the AR Effectiveness Seminar for ARchitect users will give you valuable insights into the practical aspects of ARMs before you actually purchase a contract.

The goal of SageCircle’s AR Effectiveness Seminar is to teach attendees how to use powerful analyst relations best practices to leverage the analysts’ unique position in the technology marketplace to shape market perception and drive sales.

“SageCircle is a client-focused organization that has the most advanced perspective on AR that you will find. However, they are deeply rooted in what is practical because of their background as AR practitioners who actually had to deliver to demanding bosses. SageCircle has the portfolio of services and knowledge to help you take your program to the next level.” 
        Peggy O’Neill, VP of Analyst Relations, Oracle

For more information, including the seminar agenda, and to register using credit card please visit http://sagecircle.com/pages/seminar.  We also encourage you to call Carter (650-274-8309) or Dave (503-227-8927) with any questions.

ARchitect is a trademark of ARInsights. SageCircle is not affiliated with ARInsights, LLC.

Looking forward to seeing you at the seminar.

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