• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

Because analysts are increasingly using blogs as development platforms, AR has to participate to be part of the conversation

icon-social-media-blue.jpgOver the weekend in a Twitter exchange, AMR Research’s Phil Fersht (Twitter, blog) told me he “uses blogging to cultivate ideas for research.” In addition, Phil said that he uses “it as a networking tool to attract and influence users.”

For AR managers who have Phil on their analyst lists – and any outsourcing vendor should – you should be following’s Phil’s blog.  If you are not, this information should send a shiver down your spine because this means you are not part of the conversation. If you are not part of the conversation, that means you are not in a position to contribute ideas, customer stories and data points to research at a critical stage in its development.

It is not just participation that matters, but also speed. Because of the quick turnaround nature of social media, the early participants always have the greatest impact on new research.

In addition from an opinion monitoring and AR metrics points-of-view, there is an important data source that you are not tracking to get data points.

Phil is not unique in his blogging objectives. For instance, Forrester’s Jeremiah Owyang is quite open about the importance of his blog as a way he develops new ideas and client content.

One key point for AR managers is that some of the analyst blogs are not directly associated with their employers. Their blogs are not on the firms’ blogging platforms – if the firm has one – nor are they branded with the firms’ logos, et cetera. Because of this independence from their employers, blogging analysts are influencing readers that are not necessarily clients of the firm or maybe any firm. This of course is a premise of the Fog of Influence, that analysts are expanding their influence through social media.

Directories of analyst blogs:

Tekrati analyst blogs directory

Technobabble 2.0’s Top 100 Analyst Blogs
SageCircle Technique:

  • Ask the analysts on your analyst list whether they have a blog, firm branded or personal, where they develop new research ideas
  • Add any new blogs to your RSS feed
  • Set up a process where AR team members are regularly checking on the analyst blogs
  • Develop a process for contributing ideas, customer stories, data points and so on to analysts via comments on their blogs
  • Create a team of domain experts that are available to quickly contribute comments to analyst blogs. Train the team on the best practices for comments
  • Add analyst blog content into your opinion monitoring and AR metrics programs

Bottom Line: AR teams that do not track analyst blogs and participate in the on-line conversations are missing a crucial opportunity for education and influence. AR teams that develop processes and resources for active participation will gain a competitive advantage.

Question:

AR teams – Have you ever been surprised by something an analyst said in their blog? Do you have a formal process for tracking blogs?

Analysts – How do you want vendors to participate in you blog-centric research development? Have you notified all the vendors you track that you have a blog? Have you ensured that the directories have your blog?

Are you thinking about experimenting with social media? SageCircle can Help – Social media represents new opportunities and challenges to AR teams. SageCircle can help AR teams by:

  • Providing on-site or distance learning sessions to get AR teams up to speed on social media and how it might be adopted
  • Acting as a sounding board as you brainstorm how to add social media to the AR tool box
  • Advising on how to develop a pilot program to experiment with social media
  • Playing the role of analyst in social media experiments and providing critiques of how the experiment went

SageCircle strategists understand your opportunities, challenges and priorities because we have been AR practitioners and executives as well as industry analysts and AR researchers. SageCircle emphasizes the use of phone-based inquiry through its Advisory Service, which is your lifeline when you need timely access to an AR and analyst expert to exploit an opportunity or mitigate a problem. Advisory is available through an annual “all you can eat” contract or blocks of two or five hours “by the drink.” Click here to learn more about our advisory services.

Call 650-274-8309 or e-mail info (at) sagecircle dot com for more information. Also follow Carter’s commentary www.twitter.com/carterlusher to get a feel for how information is now being transmitted using micro-blogging.

SageCircle Annual Advisory Service Click the image to see the Advisory Service brochure

8 Responses

  1. […] on When hype can go overboard and…James Governor&#8217… on When hype can go overboard and…Because analysts are… on AR teams should ask their anal…Because analysts are… on Introducing […]

  2. […] Comments AR managers do not l… on Because analysts are increasin…Use dialog, not mono… on When hype can go overboard and…James Governor&#8217… on When hype can […]

  3. […] Because analysts are increasingly using blogs as development platforms, AR has to participate to be … […]

  4. […] the an…Welcome Fortune read… on Introducing SageCircle’s…Welcome Fortune read… on Because analysts are increasin…Welcome Fortune read… on Doing unto analysts what they …Dale Vile on Why reporters call the […]

  5. […] media looks like it can be an interesting and useful research tool. Blogs can be idea development platforms. LinkedIn Answers offers the ability to ask questions of people not clients of the firm. Twitter […]

  6. […] is a mistake. These personally branded blogs are still relevant because analysts use them as idea and research development tools whose content will show up later in official firm research. By ignoring these blogs, AR misses […]

  7. […] Because analysts are increasingly using blogs as development platforms, AR has to participate to be … […]

  8. […] Because analysts are increasingly using blogs as development platforms, AR has to participate to be … […]

Comments are closed.

%d bloggers like this: