I guess I am just a nit picker, but it always catches my eye when reporters refer to Gartner, Forrester, et cetera as consultants or consultancies. The analysts’ business and research models are typically quite different from consultants. Best to refer to analyst firms as “research and advisory firm” or “market researcher.”
Also catching my eye is when a reporter refers to Gartner, Inc. as Gartner Group. Geez, it changed its name back in January 2001, get with the program.
Filed under: Press and the analysts |