• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

Startups should look for “bite-sized” services that provide AR insights and tools at modest prices [Startup Saturday]

rocket-for-startups.jpgStartups rarely have huge sums to spend on analyst relations and AR services. This is often perceived as a barrier to getting the help they need to get their AR programs launched or taken to the next level. However, there are some modestly priced services that startups can turn to.

Analyst Directories – ARinsights’ ARchitect and Lighthouse AR’s AR Intranet are full featured analyst relationship management (ARM) applications that include analyst directories. Because these are full ARMs, the cost can run into the thousands of dollars per year. If a startup just needs access to a directory of analyst information, check out Tekrati’s Analyst Profiles. The cost is only $379 per seat for a full year and is easily purchased using credit card.

Advisory – Annual advisory services – retainer-based, on-demand ad hoc access to AR experts – can run over ten thousand dollars from SageCircle, Forrester, Lighthouse AR, KCG and other firms. Another choice is SageCircle’s Blocks of Consulting, which lets potential clients to purchase two hour ($495) and five hour ($995) blocks of AR strategist access easily using credit card.

Mini-workshops – A powerful tool for AR programs are workshops where AR experts come onsite for structured consulting engagements like AR plan creation. These engagements can run from $5,000 to $20,000. To provide a more affordable alternative, SageCircle has packaged inquiries, training and workbooks into phone-based engagements on very specific topics. For example, the Maximizing Analyst Consulting Days Mini-Workshop is only $895 and helps clients get the most out of Gartner SAS and other analyst on-site days.

Seminars – Education is one of the most economical and effective activities that any AR pro can take part in. There are full-day seminars from SageCircle ($995), Forrester ($1,975), KCG ($1,295) and Lighthouse AR (~$1,400).

Webinars – Can’t get out of the office for a full-day class? SageCircle ($95) and Lighthouse AR (£119.40, ~$240) offer webinars on a variety of topics.

Better than low price is free. Here are some resources that won’t cost you a penny:

  • AR Diagnostic Mini-Workshop – SageCircle’s AR Diagnostic generates a rapid profile of your AR program against a standard set of strategic initiatives and operational foundation components.
  • Blogs – Check the blogroll on the right for AR blogs with tips and tricks.
  • Research reprints – Many analyst research notes are available on the web for free because a vendor has purchased reprint rights for marketing and sales support.
  • Trends in the Analyst Ecosystem & AR – SageCircle on hot topics, perfect for regular staff calls and executive briefings
  • Coffee Talks — SageCircle’s free Coffee Talks are our way to facilitate the development of the AR profession. A strategist or guest speaker will take five minutes to set up the topic and then it’s open discussion.

Yes, there does seem to be a lot of SageCircle offerings in the list above. That is because we are working hard to make our services accessible to startups. BTW, these services are equally available to the largest vendors and enterprises as well.

Bottom Line: Startups can do best-in-class AR with a modest budget if they know where to look.

Question: Are there other low cost or free resources about the analysts and AR?

Startups, do you want a prioritized list of what you need to do to take your program to the next level? SageCircle Can Help. Our strategists can:

  • SageCircle AR Diagnostic Mini-WorkshopConduct a free SageCircle AR Diagnostic and provide you with a concise analysis of your program
  • Participate in an AR staff conference call to discuss the trends in the analyst ecosystem and how they might impact your program
  • Act as a sounding board for your AR plans to ensure that you are anticipating all the changes

Click here or on grahic for SageCircle’s AR Diagnostic Mini-Workshop brochureIt’s free, it’s fast and it’s easy.

Contact us at info [at] sagecircle dot com or 650-274-8309 for more information about how SageCircle can help take your AR program to the next level.

3 Responses

  1. Hey Carter, thanks for mentioning our AR Intranet. If folk are looking for a directory, then Analyst Profiles is great in the US and Apollo does something similar in Europe.

    Our Intranet ranks the firms, and that is especially useful for teams that need to ‘triage’ in-bound enquiries.

  2. […] can look for “bite-sized” services that provide AR insights and tools at modest […]

  3. […] going you have a chance at category creation. Also, don’t forget that there are “bite sized” AR services available to help startups with entry level analyst […]

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