• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

Live blogging from IDC Directions in San Jose

Carter is live blogging sessions from IDC Directions. This is not a transcript of the entire conference — IDC makes the proceedings including many transcripts available on its website — but select items that catch my attention and are relevant to SageCircle readers.  

logo-idc.gifBreakfast briefing by Rachel Happe on “The Social Enterprise”

Not so much on the technology, products, markets, rather she is focusing on what it is and what it means t0 business. Useful primer for newbies. Hopefully there are some non-marketing executives in the room as marketeers are often clued in on social media, but are being held back by conservative management. If you are interested in social media and an IDC client I suggest that you check out research note “The Social Enterprise: How Social Networking Changes Everything” and set up an inquiry with Rachel and follow her on Twitter www.twitter.com/rhappe.

Six key benefits of social networking: 

  1. Transparent – trusted
  2. Inclusive
  3. Persistent
  4. Convesational
  5. Low Barriers.
  6. Trusted filtering

Benefits

  1. Speed
  2. Agility
  3. Better decisions
  4. Risk reduction
  5. Retention and training

risks:

  1. Disaffected emplioyees and customers (no response to ideas, lack of authenticity, one sided-benefits)
  2. No activity
  3. Conflicting information
  4. Exposure

Essential guidance:

  1. Constitutents who care
  2. Tolerant and trusting manamanet
  3. Compelling content
  4. Resource commitment
  5. Living information policies
  6. Software tools
  7. Realistic scope

Q – What tools most effective, so many out there, what is the most appropriate? More customer oriented.

Q – industries where people tend to be a bit reserved and not into sharing? Telecomm example.

Q – IT managers an executives – are they concerned of losing control of information?

Q – What can vendors do or say to IT managers to help get into social media?

Q – What are the benefits to individuals to contribute good content?

Q – Do you want to vendor AR to use social media with you?

Would love more vendors AR blogs. I get so many e-mails. People who send me e-mails I don’t know tend to get deleted. You need to connect with me. Give me interesting things to read, interact and connect with me. Then I know to read your e-mails.

Kirk Campbell, CEO — Welcome

Well over 1,000 attendees. 43rd year. Theme: Tech X.0: Mastering new business models and markets.. Growth of analysts from 750 in 2004 to 1,000+ in 2007. Investing $40m in Industry Insights and verticals.  

John Gantz, CRO – theme keynote

X.0 signifies continuous change. From IDC.com “We are shifting to a technology marketplace in which 1.0, 2.0 and other “.0” labels no longer make any sense. It’s a marketplace defined by continuous, parallel and global streams of innovation: in offerings, development models, distribution models and usage models. In this “X.0″ marketplace, an explosion of convergence is driving new, mashed-up offerings and models, fueling new demands in traditional and emerging customer segments, and redefining industry alliances. The leaders in this new marketplace will be those who shape and master the new business models and offerings.”

General session by Scott Lundstrom — Industry 2.0: Building Industrial Strength Customer Relationships

Pretty much a primer or social media 101. What is interesting is that many people in the room are hanging on Scott’s every word. This illustrates that social media is mainly for early adopters, which means that there is still opportunity for AR teams to gain competitive advantage.

Scott talked about how he uses Google cache to find old versions of vendor webpages. Helps him track changes in messaging and strategy. Identifies which customers are no longer reference accounts. Hmm, very clever use of the old webpages.

One Response

  1. Hi Carter – just saw this. Thanks for covering the presentation.

    Cheers –

    Rachel

Comments are closed.

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