• Recent Posts: Influencer Relations

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Live blogging from IDC Directions in San Jose

Carter is live blogging sessions from IDC Directions. This is not a transcript of the entire conference — IDC makes the proceedings including many transcripts available on its website — but select items that catch my attention and are relevant to SageCircle readers.  

logo-idc.gifBreakfast briefing by Rachel Happe on “The Social Enterprise”

Not so much on the technology, products, markets, rather she is focusing on what it is and what it means t0 business. Useful primer for newbies. Hopefully there are some non-marketing executives in the room as marketeers are often clued in on social media, but are being held back by conservative management. If you are interested in social media and an IDC client I suggest that you check out research note “The Social Enterprise: How Social Networking Changes Everything” and set up an inquiry with Rachel and follow her on Twitter www.twitter.com/rhappe.

Six key benefits of social networking: 

  1. Transparent – trusted
  2. Inclusive
  3. Persistent
  4. Convesational
  5. Low Barriers.
  6. Trusted filtering


  1. Speed
  2. Agility
  3. Better decisions
  4. Risk reduction
  5. Retention and training


  1. Disaffected emplioyees and customers (no response to ideas, lack of authenticity, one sided-benefits)
  2. No activity
  3. Conflicting information
  4. Exposure

Essential guidance:

  1. Constitutents who care
  2. Tolerant and trusting manamanet
  3. Compelling content
  4. Resource commitment
  5. Living information policies
  6. Software tools
  7. Realistic scope

Q – What tools most effective, so many out there, what is the most appropriate? More customer oriented.

Q – industries where people tend to be a bit reserved and not into sharing? Telecomm example.

Q – IT managers an executives – are they concerned of losing control of information?

Q – What can vendors do or say to IT managers to help get into social media?

Q – What are the benefits to individuals to contribute good content?

Q – Do you want to vendor AR to use social media with you?

Would love more vendors AR blogs. I get so many e-mails. People who send me e-mails I don’t know tend to get deleted. You need to connect with me. Give me interesting things to read, interact and connect with me. Then I know to read your e-mails.

Kirk Campbell, CEO — Welcome

Well over 1,000 attendees. 43rd year. Theme: Tech X.0: Mastering new business models and markets.. Growth of analysts from 750 in 2004 to 1,000+ in 2007. Investing $40m in Industry Insights and verticals.  

John Gantz, CRO – theme keynote

X.0 signifies continuous change. From IDC.com “We are shifting to a technology marketplace in which 1.0, 2.0 and other “.0” labels no longer make any sense. It’s a marketplace defined by continuous, parallel and global streams of innovation: in offerings, development models, distribution models and usage models. In this “X.0″ marketplace, an explosion of convergence is driving new, mashed-up offerings and models, fueling new demands in traditional and emerging customer segments, and redefining industry alliances. The leaders in this new marketplace will be those who shape and master the new business models and offerings.”

General session by Scott Lundstrom — Industry 2.0: Building Industrial Strength Customer Relationships

Pretty much a primer or social media 101. What is interesting is that many people in the room are hanging on Scott’s every word. This illustrates that social media is mainly for early adopters, which means that there is still opportunity for AR teams to gain competitive advantage.

Scott talked about how he uses Google cache to find old versions of vendor webpages. Helps him track changes in messaging and strategy. Identifies which customers are no longer reference accounts. Hmm, very clever use of the old webpages.

One Response

  1. Hi Carter – just saw this. Thanks for covering the presentation.

    Cheers –


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