• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Analysts should let vendor AR teams know that they want AR blogs

icon-social-media-blue.jpgIt’s a classic chicken-and-egg situation: AR is not using blogs until analysts say they will read AR blogs, but analysts are wanting AR to start blogs but not asking them to which means AR postpones launching a blog… You get the idea.

Last week at IDC Directions in San Jose, analyst Rachel Happe (bio, blog, Twitter) stated in one of her presentations and in private conversations that she wishes that more vendors would use social media like blogs to interact with her. It is true that Rachel covers social media and thus has a predisposition toward it.  However, her comments were more around “I’m so busy and get so many e-mails that going to a blog is more efficient.”

Rachel is not alone in being deluged with e-mails and v-mails. When we chat with analysts, they are expressing interest in a well written, targeted AR blogs as a tool to potentially help with the flood of vendor information and interaction requests. Alas, when we ask if they told AR professionals they deal with about their interest in AR blogs the analyst invariably says “Uh, hmm, no.” Come on folks, here is a missed opportunity due to a failure to communicate.

SageCircle Technique:

  • Analysts should drop an e-mail to AR teams indicating that they will subscribe to AR blogs
  • In the e-mail, analysts should indicate what sort of information and frequency they would like
  • Analysts are requested to forward any ideas – via email to SageCircle or leaving a comment here – about what would make a good AR blog

Bottom Line: One quick and easy way to get more AR teams blogging is for analysts to let AR teams know that they will read blogs if the right content exists.

Question: Analysts – Have you told AR teams you would like them to blog? What types of information would you find useful?  AR teams – Have you asked your analysts if they would read a blog if available?

Are you thinking about experimenting with social media? SageCircle can HelpSocial media represents new opportunities and challenges to AR teams. SageCircle can help AR teams by:

  • Providing on-site or distance learning sessions to get AR teams up to speed on social media and how it might be adopted
  • Acting as a sounding board as you brainstorm how to add social media to the AR tool box
  • Advising on how to develop a pilot program to experiment with social media
  • Playing the role of analyst in social media experiments and providing critiques of how the experiment went

SageCircle strategists understand your opportunities, challenges and priorities because we have been AR practitioners and executives as well as industry analysts and AR researchers. SageCircle emphasizes the use of phone-based inquiry through its Advisory Service, which is your lifeline when you need timely access to an AR and analyst expert to exploit an opportunity or mitigate a problem. Advisory is available through an annual “all you can eat” contract or blocks of two or five hours “by the drink.” Click here to learn more about our advisory services.

Call 650-274-8309 or e-mail info (at) sagecircle dot com for more information. Also follow Carter’s commentary www.twitter.com/carterlusher to get a feel for how information is now being transmitted using micro-blogging.

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