• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Portland’s tech startup community – Startupalooza [Startup Saturday]

rocket-for-startups.jpgLast Saturday I attended one of the events coordinated by Portland’s vibrant startup tech community and encountered entrepreneurs, executives, bloggers, analysts, and consultants.  Startupalooza (link) is one of the various ways that social media is helping to bring people together.  Organized through the web this event had capped the attendance at 200 people due to space limitations, but had an additional 67 people on the waiting list.  Its goal was to provide a live networking opportunity as well as a forum for presenting ideas.  Many of the attendees had their twitter addresses on their name badges.

Among the presenters were executives from Jive Software to explain their successful startup process.  They understand the influence of the analysts and have dedicated resources to an AR program.  You will note that we blogged about Sam Lawrence’sAnalyst Report card” which certainly raised their visibility.

You can link to the descriptions of the various presentations, but I would like to point out an example of one that could significantly benefit from more analyst exposure.

 I want Sandy is a personal email assistant that reminds you of tasks, appointments, and concepts you wanted to recall.  It integrates with Outlook, sends you a morning digest, and maintains reminders by whatever email methods you use including your phone or blackberry.  Their service is free to individuals with a business model aiming toward corporate use.  A strong connection with the right analysts could promote its use in the large corporations as they consult with those analysts about email upgrades.  As a small startup they don’t have the resources to conduct a full AR program, but analysts have a significant influence in the implementation process of IT for large companies.  Some well placed connections would have impact on future revenues.

Remember, you do not have to be a client to brief the analysts and information is your best currency.  If you can create buzz about new concepts and get the discussion going you have a chance at category creation. Also, don’t forget that there are “bite sized” AR services available to help startups with entry level analyst outreach.

SageCircle Technique

  • As always, determine the best analyst list based on rank and tier in your marketplace
  • Focus on analysts that are seeking new technology or cool innovations
  • Determine the related analysts that use social media, especially blogs
  • Arrange briefings and then conduct them using web technologies
  • Attempt to meet analysts at their conferences and social events

 Bottom Line: SageCircle research continues to show that analysts have a significant influence on the IT buyer decisions.  Startups hoping to enter new spaces will need to create awareness with appropriate analysts so that they may be considered for future corporate purchases.

 Question:

 Startups – What attempts have you made to brief the analysts? What results have you found?

 Analysts -What advice would you offer startups on how to communicate with you to provide a briefing?

How SageCircle can Help: If you need advice about how to build awareness and relationships with analysts, check out SageCircle’s two-hour and five-hour advisory paks. The advisory paks are easy to setup and pay for via credit card. We can help you by: 

  • Reviewing your briefing plans and presentations
  • Suggesting analyst lists
  • Suggesting tactics and providing best practices for using other forms of social media

For more information, visit our website or contact us at sales [at] sagecircle dot com or 650-274-8309.

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