• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Call for case study volunteers – How the analysts impacted a sales deal

icon-dollar-euro.jpg

One of the most powerful tools that analyst relations teams have to convince their companies’ executives about the business value of AR is a case study on an impact that an industry analyst had on a specific deal. For example, when we published “SageNoteTM AR107 — Case Study: Rapid Response by AR saves a $35 Million Deal” (call if you would like a copy), our client used this case study about her situation to obtain two more headcount because executives got that AR was not expense but an investment to drive sales.

Unfortunately, most AR teams do not feel like they have the writing skills or bandwidth to create case studies.  SageCircle strategists have both. Give us a call and we will work with you to create a killer case study that you can use with your executives. There will be no cost for this service as our “payment” will be permission to publish the case study as a SageNote. You will have the option to be anonymous (e.g., “a management software company”) or named.

Call SageCircle at 650-274-8309 to volunteer to be a case study subject or to obtain a copy of SageNote AR107.

%d bloggers like this: