• Recent Posts: Influencer Relations

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    Vendors’ five key thoughts about analyst firms

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    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

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    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Gartner Q1 FY08 Earnings – No decrease in research growth

logo-gartner.gifThis analysis does not look at areas of interest to investors, but seeks to pull out insights that are relevant to clients and prospects as well as communications and IT vendor analyst relations (AR) teams.

Press release summary: Gartner, Inc. (NYSE: IT) reported results for first quarter 2008. Contract value, a key leading indicator for Gartner’s Research segment, increased 17% year-over-year to a record level of $778.4 million, reflecting the successful execution of the Company’s strategy to accelerate the growth of its Research business. Total revenue for first quarter 2008 grew 10% year-over-year to $290.1 million, principally driven by strong, double-digit growth in the Company’s Research segment. Excluding the impact of foreign exchange, research contract value and total revenue increased 13% and 5%, respectively. (Revenue and earnings both beat Wall Street analyst consensus.) Client and wallet retention rates for first quarter 2008 were 82% and 100%. The full earnings press release can be found here.

Notes from the conference call:

  • As always, a call that was consistent with previous quarterly calls. Under promise and over deliver.
  • No change in strategy, however belt tightening across the board due to economic uncertainty
  • 5th straight quarter of research contract value (CV) increase in high teens
  • Strong growth in CV from enterprise IT clients
  • Some vendors more “thoughtful” about conference sponsorships
  • 2/3rd of CV growth due to new clients, not just price increases
  • 30 net new sales reps added in Q1, but slowdown in hiring until economy gets clearer
  • All regions and industries saw double digit growth
  • As always, price increases coming for legacy as well as new products
  • M&A an important strategic consideration, otherwise would not have a dedicated business development team

Implications for clients, whether end users or vendors, and analyst relations (AR) teams:

  • Gartner Sales will try to upsell clients to a “Leaders” product. Not necessarily bad even though the price is significantly higher, if the “Leaders” product delivers more business value.
  • Vendors should consider increasing sponsorship of targeted Gartner events. If other vendors, especially competitors, are cutting back, then there is less clutter on the show floor. Vendors might be able to lock in some bargain pricing.
  • No indication from financial performance that Gartner influence with end users is waning. AR teams should use this observation with executives. “Effective AR Drives Sales!” now more than ever because IT managers look to advisory analysts during times of economic uncertainty.

Bottom Line: Gartner continues to execute well, even during a time of economic uncertainty in the US economy. While managing expenses tightly, there is no indication that Gartner is considering job cuts that could negatively impact research creation or client service. Vendors should take away that Gartner’s advice is still valued by IT decision makers which means that increasing AR investment now can have a tangible ROI in terms of increased leads and revenue.

Question: Clients – It was mentioned that there has been no pushback on pricing increase, do you feel that pricing is fair and delivers business value? Vendors – Have your sales reps seen an increase or decrease in the number of deals where Gartner analysts are playing an advisory role? Enterprise IT managers – Are you using Gartner more or less when it comes to product and vendor selection?

Do you wonder about the trends in the industry analyst market and the implications for your company? SageCircle can help – SageCircle constantly tracks the changes in the analyst market and analyzes what the implications are for enterprise IT managers and vendors alike. Contact us at 650-274-8309 or info [at] sagecircle dot com for how we can help you succeed in a volatile analyst landscape.

2 Responses

  1. >>2/3rd of CV growth due to new clients, not just price increases

    Carter, you need to look under the hood with that. Many of Gartner’s ‘new’ clients are users covered by previous agreements, who now be being sold an individual seat. It’s not the organisations who are new as clients in every case, it’s often the individual client is now paying for their own seat.

    Other points I would stress over Gartner’s first quarter: the sale of the Vision Events business, and the low utilization and low billing rates in Gartner Consulting. It isn’t all that shiny.

  2. […] if frustrating, given the fact the industry analyst business is now fairly mature and has some clear lines of engagement. According to some perfectly reasonable definitions RedMonk is not an industry […]

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