• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

IDC lays off eight analysts and 15 additional staff

logo-idc.gifTips started coming into SageCircle last night. Over the last twelve hours we have identified five six of the eight analysts. Out of respect to the analysts we will not publish the names.*

In an e-mail exchange with SageCircle, IDC Corporate Communications Director Michael Shirer released the following statement:

  • On May 20, IDC reduced its U.S. headcount by 23 — this represents 1% of IDC’s 1,680 employees worldwide.
  • Most of the staff reductions came from internal operations functions (primarily IT development and document publishing) which are being moved offshore to IDC offices overseas.
  • Seven full-time and one part-time research analysts were affected by the layoffs. These positions came from across the research organization and not from any one research area.
  • The research layoffs were made in an effort to rebalance IDC’s offerings with current and future demands for our research. IDC currently has 10 U.S.-based research positions that it is actively seeking to fill and we have many more research positions overseas that we are seeking to fill. IDC will continue to have throughout 2008 more than 1,000 research analysts worldwide which is more than any other technology market intelligence company.
  • IDC’s revenues this year are growing at a healthy 10% growth rate for the first seven months of the IDC fiscal year (October through April). The staff reduction was part of a one-time restructuring and rebalancing of IDC resources to ensure that IDC staffing is properly aligned to meet current and future client needs.
  • Finally, in response to your question about whether clients are being informed of changes in our research staff, IDC’s policy is to inform its clients whenever there are changes in its research staff. This includes new hires as well as departures.

SageCircle commentary: Unlike the dot-bomb time and the tech recession in the early 2000s when many analyst boutiques went out of business and major firms had major layoffs, this move by IDC does not appear to presage any particular problems. Rather, these layoffs appear to be the typical tweaking of staff that happens in many corporations on a regular basis. Except for clients who buy the research and vendors covered by the analysts let go, others in the analyst ecosystem need not be concerned about this move by IDC.

* SageCircle clients can call Carter Lusher at 650-274-8309 to learn the names of the analyst let go and discuss implications.

3 Responses

  1. […] more detail, read SageCircle’s blog on: IDC lays off eight analysts and 15 additional staff Technorati Tags: analyst relations,new hires,freeform dynamics,mwd,macehiter ward-dutton,bola […]

  2. Best of luck to the affected IDC folks in finding their next positions.

  3. […] is the third analyst reduction in force at IDC in less than a year. Others were May 2008 and December […]

Comments are closed.

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: