• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Burton Group launches new Data Management Service

Here is a high level description from the DMS Blog:

“…Burton Group today introduced a new research service, Data Management Strategies (DMS), which is focused on domains including:

  • Business intelligence (BI) — including data mining, data warehousing, enterprise reporting, online analytical processing (OLAP), predictive analytics, and other BI topics
  • Data management — e.g., data modeling, data integration, master data management, data governance, and more
  • Database management, including assessments of leading commercial and open source database management systems (DBMSs), and coverage of multiple database models (relational, XML, streaming, and others)
  • Data-related technologies and standards, such as XQuery, XML schema languages, and business domain data models

DMS is a full Burton Group research service, offering a stream of research publications along with customer dialogues and telebriefings. You can read more about the service details on the DMS home page. DMS is also closely aligned with other Burton Group research services, and with Burton Group’s new IT1 offering. …”

For more information visit the DMS service description page. There is also a podcast you can download from here.  The podcast is also available on iTunes. It is part the “Burton Group Inflection Point” series.

Analysts associated with this service include:

  • Chris Haddad
    • Vice President and Service Director
    • Emphases: XML, J2EE, SOA, web services, open source, data integration, metadata management, REST
  • Joe Bugajski
    • Senior Analyst
    • Emphases: enterprise architecture, data access strategies, data strategies, application engineering, information integration and quality, technology standards, model driven architecture
  • Joe Maguire
    • Senior Analyst
    • Emphases: data modeling tools, data modeling techniques, off-the-shelf data models
  • Peter O’Kelly
    • Vice President and Research Director
    • Emphases: XML, strategies for collaboration, database management systems, document/database systems convergence
  • Walter Lee
    • Analyst
    • Emphases: business intelligence, data warehousing, OLAP, data mining, predictive analytics

 Burton Group is offering a complimentary, live TeleBriefing to introduce this new Burton Group coverage area:

Tuesday, June 10, 2008, 2:00 p.m. EDT/11:00 a.m. PDT/18:00 UTC GMT/20:00 CET
Wednesday, June 11, 2008, 9:00 a.m. EDT/6:00 a.m. PDT/13:00 UTC GMT/15:00 CET

To register: Click here, or Call 800.824.9924 ext. 174

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