• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

SageCircle launches calendar of Vendor Analyst Events

Twice in the last couple of weeks, we have received requests – one from an analyst and one from a vendor – that SageCircle put together an online calendar to track vendors’ major analyst events. The idea is not new as it has popped up a number of times over the last few years as AR professionals express their frustration on trying schedule major events. Too often a vendor would find that its event was scheduled too close to another vendor in the same market so that both vendors ended up splitting the potential analyst audience.

Today SageCircle is launching a new “Page” (see left hand navigation menu) called Vendor Analyst Events. It is a simple listing by month. Please send us the dates and location of your events and we will post them for free. The events we are interested in are major events like summits and conferences (see definition below).

 Why would a vendor share the date of their analyst event? Wouldn’t that just be giving its competitors intelligence that they could use for mischief? The reality is that vendor events do not stay a secret any longer than the first “hold the date” e-mail so there is no real danger of mischief. An example is that analyst firms do their best to avoid obvious overlap. We think the attitude is that people do not want to accidently schedule events too close together because it dilutes the possible attendance.

“analyst summit” / “analyst conference” – an event hosted by a technology vendor with the goal of educating industry analysts on a breadth of topics about the vendor and its market. Analyst summits are characterized as having attendance of dozens to hundreds of analysts from multiple firms with formal “main stage” presentations, breakout sessions, executive 1-on-1 meetings and social gatherings. Analyst summits typically last from one-half day to two days.

SageCircle Technique:

  • Leave a comment or send an e-mail to info [at] sagecircle dot com with the dates and location of your event

Bottom Line: The AR community can increase its efficiency through the sharing of schedules about vendor analyst events.

 

Advertisements

4 Responses

  1. Carter, what a fabulous idea 🙂 We’re planning for FY09 right now (which starts in two weeks) and once I have a definitive list, I’ll send ’em on over. Thanks for doing this. Openness and sharing is all good.

  2. Maintaining this kind of calendar is a great idea. We’ll contribute to it when our future event dates firm up.

  3. […] SageCircle launches calendar of Vendor Analyst Events « SageCircle Blog (tags: calendars analysts events) […]

  4. As an analyst that advocated this, I’m delighted – it will make it a lot easier to prioritise things from our side. Looking a bit sparse at the moment though 🙂

    Can you please ensure that updates are highlighted through RSS?

Comments are closed.

%d bloggers like this: