• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

SageCircle launches calendar of Vendor Analyst Events

Twice in the last couple of weeks, we have received requests – one from an analyst and one from a vendor – that SageCircle put together an online calendar to track vendors’ major analyst events. The idea is not new as it has popped up a number of times over the last few years as AR professionals express their frustration on trying schedule major events. Too often a vendor would find that its event was scheduled too close to another vendor in the same market so that both vendors ended up splitting the potential analyst audience.

Today SageCircle is launching a new “Page” (see left hand navigation menu) called Vendor Analyst Events. It is a simple listing by month. Please send us the dates and location of your events and we will post them for free. The events we are interested in are major events like summits and conferences (see definition below).

 Why would a vendor share the date of their analyst event? Wouldn’t that just be giving its competitors intelligence that they could use for mischief? The reality is that vendor events do not stay a secret any longer than the first “hold the date” e-mail so there is no real danger of mischief. An example is that analyst firms do their best to avoid obvious overlap. We think the attitude is that people do not want to accidently schedule events too close together because it dilutes the possible attendance.

“analyst summit” / “analyst conference” – an event hosted by a technology vendor with the goal of educating industry analysts on a breadth of topics about the vendor and its market. Analyst summits are characterized as having attendance of dozens to hundreds of analysts from multiple firms with formal “main stage” presentations, breakout sessions, executive 1-on-1 meetings and social gatherings. Analyst summits typically last from one-half day to two days.

SageCircle Technique:

  • Leave a comment or send an e-mail to info [at] sagecircle dot com with the dates and location of your event

Bottom Line: The AR community can increase its efficiency through the sharing of schedules about vendor analyst events.


4 Responses

  1. Carter, what a fabulous idea:) We’re planning for FY09 right now (which starts in two weeks) and once I have a definitive list, I’ll send ’em on over. Thanks for doing this. Openness and sharing is all good.

  2. Maintaining this kind of calendar is a great idea. We’ll contribute to it when our future event dates firm up.

  3. […] SageCircle launches calendar of Vendor Analyst Events « SageCircle Blog (tags: calendars analysts events) […]

  4. As an analyst that advocated this, I’m delighted – it will make it a lot easier to prioritise things from our side. Looking a bit sparse at the moment though:)

    Can you please ensure that updates are highlighted through RSS?

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