• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

SageCircle launches calendar of Vendor Analyst Events

Twice in the last couple of weeks, we have received requests – one from an analyst and one from a vendor – that SageCircle put together an online calendar to track vendors’ major analyst events. The idea is not new as it has popped up a number of times over the last few years as AR professionals express their frustration on trying schedule major events. Too often a vendor would find that its event was scheduled too close to another vendor in the same market so that both vendors ended up splitting the potential analyst audience.

Today SageCircle is launching a new “Page” (see left hand navigation menu) called Vendor Analyst Events. It is a simple listing by month. Please send us the dates and location of your events and we will post them for free. The events we are interested in are major events like summits and conferences (see definition below).

 Why would a vendor share the date of their analyst event? Wouldn’t that just be giving its competitors intelligence that they could use for mischief? The reality is that vendor events do not stay a secret any longer than the first “hold the date” e-mail so there is no real danger of mischief. An example is that analyst firms do their best to avoid obvious overlap. We think the attitude is that people do not want to accidently schedule events too close together because it dilutes the possible attendance.

“analyst summit” / “analyst conference” – an event hosted by a technology vendor with the goal of educating industry analysts on a breadth of topics about the vendor and its market. Analyst summits are characterized as having attendance of dozens to hundreds of analysts from multiple firms with formal “main stage” presentations, breakout sessions, executive 1-on-1 meetings and social gatherings. Analyst summits typically last from one-half day to two days.

SageCircle Technique:

  • Leave a comment or send an e-mail to info [at] sagecircle dot com with the dates and location of your event

Bottom Line: The AR community can increase its efficiency through the sharing of schedules about vendor analyst events.


4 Responses

  1. Carter, what a fabulous idea🙂 We’re planning for FY09 right now (which starts in two weeks) and once I have a definitive list, I’ll send ’em on over. Thanks for doing this. Openness and sharing is all good.

  2. Maintaining this kind of calendar is a great idea. We’ll contribute to it when our future event dates firm up.

  3. […] SageCircle launches calendar of Vendor Analyst Events « SageCircle Blog (tags: calendars analysts events) […]

  4. As an analyst that advocated this, I’m delighted – it will make it a lot easier to prioritise things from our side. Looking a bit sparse at the moment though🙂

    Can you please ensure that updates are highlighted through RSS?

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