Nifty idea for raising awareness of vendor staff at an analyst summit

One of the quandaries I’ve had at analyst summits is how to introduce the analysts to on-site staff so they know who to go to for assistance and with questions. Seth Godin in his post Saying thanks in a conference presentation has a simple technique that can be applied to this purpose. It does not require the AR manager to use time during the opening “welcome” presentation and frankly is much more effective than simply verbally listing the names of AR team members and other support staff. Here is an extract from Seth’s post:

“The solution is pretty simple, thanks to Powerpoint and digital cameras.

Prepare for the talk by taking pictures of each person. If they’re shy, you can even do photographs in groups of two or three. Good photos, clever photos, funny photos… photos that are interesting are best.

Then, create a new presentation. Put each photo on its own slide, preferably with a well designed ID below it (it should be on a black box, with a nice sans serif font reversed out. Like you see on cable TV news.)

String one after the other. Build a dissolve transition between each one. Program it to put up a new slide every two seconds–don’t go too slow!–and to loop the presentation.

Ten minutes before you’re due to start, while everyone is finding their seats, run the presentation. It’ll cycle 5 or 10 times before you start speaking. When you get up, start your presentation and just dive into the meaty stuff.

Every single person you feature will be famous! “Hey, I saw you in that loop!”

And you won’t have wasted your valuable presentation time.”

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