• Recent Posts: Influencer Relations

    Analyst Relations Value Forum to discuss Tragic Quadrant

    Analyst Relations Value Forum to discuss Tragic Quadrant

    The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned the weaknesses of both the Quadrant and the underlying method. The IIAR’s 2017 top ten drops PAC, the fifth most valuable analyst firm. Crisp Research, ESG and Machina (Gartner’s IoT […]

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

Time is running out for influencing Gartner’s Fall Symposia agendas

I just came across some interesting tweets (click on image to enlarge) by Gartner’s Jeff Mann (bio, Twitter). It seems that he is deep into planning Gartner’s Fall 2008 EMEA Symposium in Cannes. Money quote from a tweet: “Pouring 10 kilos of Symposium presentations into a 3 kilo sack.” Do you think that topics and presentations that are critical to your company are guaranteed to make the list of presentations? Or, will your important topics get cut?

As we said in So, have you started planning and executing your Fall Symposium campaign yet?, vendors can contribute ideas on what to include at Symposia. However, the analysts are not mind readers so you have to talk* to them to get them to consider you input.

Another key point from Jeff’s tweets is that he is considering what is relevant for a European conference. Remember, Gartner fine tunes the agendas for each of the four Symposia to better suit the region.

SageCircle Technique:

  • Schedule inquiries with your top Gartner analysts to discuss
    • What topics are under consideration for inclusion at each Symposia
    • Which analysts are track managers for topics relevant to you
  • Determine what you can realistically influence
  • Schedule inquiries with relevant track managers
  • Lobby – subtlety – the relevant track managers for inclusion of the topics of highest importance to your company

* SageCircle Advisory clients can schedule an inquiry to brainstorm how to approach the analysts about what is going into or being left out of the Symposia agendas.

Bottom Line: It is critical that analyst relations (AR) professionals work to have their points-of-view about topics that should be included in Symposium agenda heard by Gartner analysts. Unfortunately, time is running out so it is imperative that AR teams act fast to contact analysts to start the dialog.

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