• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Time is running out for influencing Gartner’s Fall Symposia agendas

I just came across some interesting tweets (click on image to enlarge) by Gartner’s Jeff Mann (bio, Twitter). It seems that he is deep into planning Gartner’s Fall 2008 EMEA Symposium in Cannes. Money quote from a tweet: “Pouring 10 kilos of Symposium presentations into a 3 kilo sack.” Do you think that topics and presentations that are critical to your company are guaranteed to make the list of presentations? Or, will your important topics get cut?

As we said in So, have you started planning and executing your Fall Symposium campaign yet?, vendors can contribute ideas on what to include at Symposia. However, the analysts are not mind readers so you have to talk* to them to get them to consider you input.

Another key point from Jeff’s tweets is that he is considering what is relevant for a European conference. Remember, Gartner fine tunes the agendas for each of the four Symposia to better suit the region.

SageCircle Technique:

  • Schedule inquiries with your top Gartner analysts to discuss
    • What topics are under consideration for inclusion at each Symposia
    • Which analysts are track managers for topics relevant to you
  • Determine what you can realistically influence
  • Schedule inquiries with relevant track managers
  • Lobby – subtlety – the relevant track managers for inclusion of the topics of highest importance to your company

* SageCircle Advisory clients can schedule an inquiry to brainstorm how to approach the analysts about what is going into or being left out of the Symposia agendas.

Bottom Line: It is critical that analyst relations (AR) professionals work to have their points-of-view about topics that should be included in Symposium agenda heard by Gartner analysts. Unfortunately, time is running out so it is imperative that AR teams act fast to contact analysts to start the dialog.

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