• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Do your analysis before deciding to use social media like blogs or wikis

icon-social-media-blue.jpgBarbara French left an interesting question on SageCircle announces the Analyst Relations Wiki*, a tool to help AR teams be more efficient and effective. Basically, she asked why use a wiki instead of deploying more efficient PDF search technology on the existing PDFs?

We picked the wiki technology, because it became the logical choice after we did an analysis of the situation using the POST framework from Forrester’s Groundswell research: People, Objectives, Strategy, Technology. This same analysis process is valuable to AR teams for their own decision making.  Here is an overly simplified summary of our extensive analysis in making our choice:

  • People – AR managers are strapped for time. They have different levels of experience and as a consequence need access to different levels of information. They also have different levels of on-line sophistication.
  • Objectives – Save AR managers time and make them more effective by providing an efficient and easy-to-use interface to get best practices, templates, checklists and other tools based on SageCircle’s extensive and growing library of intellectual property.
  • Strategy – Consolidate IP currently residing in disparate formats (e.g., blog entries, Word, PDF, Excel, JPEG, and PowerPoint) into a repository that ensures easy access and the ability to better organize, add and refresh content while enhancing version control.
  • Technology – After analyzing all the choices we decided that a Web 2.0-based tool was best suited to provide us with the functionality we needed

One of the big advantages of the wiki over a collection of PDFs is that we can easily embed templates and checklists in the best practice for “at your fingertips” download. This really supports the objective of saving the AR manager time and effort.

In addition to providing a platform for our content, using a wiki has also given us the chance to develop real world experience with this technology that we can now share with our clients. Nothing replaces rolling up your sleeves and developing a paid service based on new technology. I can guarantee you that we made many a false start and mistake as we labored to understand how to use this new fangled platform.

Wiki technology can be used by AR teams as an internal repository, as a collaborative environment, or as a way to distribute information externally,   Should a client decide to explore using a wiki as a way of delivering information to industry analysts, we will now be able to help them do so quickly and efficiently.

Bottom Line: The decision to use a wiki as a content delivery was made based on a POST analysis of the situation. AR managers considering the use of any social media, even a blog, need to carefully evaluate their objectives and what they need to accomplish before picking a tool to deploy.

* Interested in learning more about the SageCircle AR Wiki and how it can save you time and make you more effective? Send an email to info [at] sagecircle dot com to arrange for a call and demo of this groundbreaking new tool for AR managers.

 

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