• Recent Posts: Influencer Relations

    Analyst Relations Value Forum to discuss Tragic Quadrant

    Analyst Relations Value Forum to discuss Tragic Quadrant

    The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned the weaknesses of both the Quadrant and the underlying method. The IIAR’s 2017 top ten drops PAC, the fifth most valuable analyst firm. Crisp Research, ESG and Machina (Gartner’s IoT […]

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

Do your analysis before deciding to use social media like blogs or wikis

icon-social-media-blue.jpgBarbara French left an interesting question on SageCircle announces the Analyst Relations Wiki*, a tool to help AR teams be more efficient and effective. Basically, she asked why use a wiki instead of deploying more efficient PDF search technology on the existing PDFs?

We picked the wiki technology, because it became the logical choice after we did an analysis of the situation using the POST framework from Forrester’s Groundswell research: People, Objectives, Strategy, Technology. This same analysis process is valuable to AR teams for their own decision making.  Here is an overly simplified summary of our extensive analysis in making our choice:

  • People – AR managers are strapped for time. They have different levels of experience and as a consequence need access to different levels of information. They also have different levels of on-line sophistication.
  • Objectives – Save AR managers time and make them more effective by providing an efficient and easy-to-use interface to get best practices, templates, checklists and other tools based on SageCircle’s extensive and growing library of intellectual property.
  • Strategy – Consolidate IP currently residing in disparate formats (e.g., blog entries, Word, PDF, Excel, JPEG, and PowerPoint) into a repository that ensures easy access and the ability to better organize, add and refresh content while enhancing version control.
  • Technology – After analyzing all the choices we decided that a Web 2.0-based tool was best suited to provide us with the functionality we needed

One of the big advantages of the wiki over a collection of PDFs is that we can easily embed templates and checklists in the best practice for “at your fingertips” download. This really supports the objective of saving the AR manager time and effort.

In addition to providing a platform for our content, using a wiki has also given us the chance to develop real world experience with this technology that we can now share with our clients. Nothing replaces rolling up your sleeves and developing a paid service based on new technology. I can guarantee you that we made many a false start and mistake as we labored to understand how to use this new fangled platform.

Wiki technology can be used by AR teams as an internal repository, as a collaborative environment, or as a way to distribute information externally,   Should a client decide to explore using a wiki as a way of delivering information to industry analysts, we will now be able to help them do so quickly and efficiently.

Bottom Line: The decision to use a wiki as a content delivery was made based on a POST analysis of the situation. AR managers considering the use of any social media, even a blog, need to carefully evaluate their objectives and what they need to accomplish before picking a tool to deploy.

* Interested in learning more about the SageCircle AR Wiki and how it can save you time and make you more effective? Send an email to info [at] sagecircle dot com to arrange for a call and demo of this groundbreaking new tool for AR managers.

 

Advertisements

One Response

  1. […] Do your analysis before deciding to use social media like blogs orwikis […]

Comments are closed.

%d bloggers like this: