• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Do your analysis before deciding to use social media like blogs or wikis

icon-social-media-blue.jpgBarbara French left an interesting question on SageCircle announces the Analyst Relations Wiki*, a tool to help AR teams be more efficient and effective. Basically, she asked why use a wiki instead of deploying more efficient PDF search technology on the existing PDFs?

We picked the wiki technology, because it became the logical choice after we did an analysis of the situation using the POST framework from Forrester’s Groundswell research: People, Objectives, Strategy, Technology. This same analysis process is valuable to AR teams for their own decision making.  Here is an overly simplified summary of our extensive analysis in making our choice:

  • People – AR managers are strapped for time. They have different levels of experience and as a consequence need access to different levels of information. They also have different levels of on-line sophistication.
  • Objectives – Save AR managers time and make them more effective by providing an efficient and easy-to-use interface to get best practices, templates, checklists and other tools based on SageCircle’s extensive and growing library of intellectual property.
  • Strategy – Consolidate IP currently residing in disparate formats (e.g., blog entries, Word, PDF, Excel, JPEG, and PowerPoint) into a repository that ensures easy access and the ability to better organize, add and refresh content while enhancing version control.
  • Technology – After analyzing all the choices we decided that a Web 2.0-based tool was best suited to provide us with the functionality we needed

One of the big advantages of the wiki over a collection of PDFs is that we can easily embed templates and checklists in the best practice for “at your fingertips” download. This really supports the objective of saving the AR manager time and effort.

In addition to providing a platform for our content, using a wiki has also given us the chance to develop real world experience with this technology that we can now share with our clients. Nothing replaces rolling up your sleeves and developing a paid service based on new technology. I can guarantee you that we made many a false start and mistake as we labored to understand how to use this new fangled platform.

Wiki technology can be used by AR teams as an internal repository, as a collaborative environment, or as a way to distribute information externally,   Should a client decide to explore using a wiki as a way of delivering information to industry analysts, we will now be able to help them do so quickly and efficiently.

Bottom Line: The decision to use a wiki as a content delivery was made based on a POST analysis of the situation. AR managers considering the use of any social media, even a blog, need to carefully evaluate their objectives and what they need to accomplish before picking a tool to deploy.

* Interested in learning more about the SageCircle AR Wiki and how it can save you time and make you more effective? Send an email to info [at] sagecircle dot com to arrange for a call and demo of this groundbreaking new tool for AR managers.

 

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