Redmonk’s Stephen O’Grady in Bad PR – The Bane of My Existence: Seven Suggestions for PR Workers has some practical advice for PR professionals at agencies. Here are his seven suggestions (details in the post):
- Analysts Are Not Press: Don’t Treat Them as if They Are
- Caller ID Works: Don’t Just Keep Calling, and Calling, and Calling
- Personalization: Don’t Address Your Notes “Dear Blogger”
- Press Releases: Don’t Use it as the Only Channel
- Snail Mail: Don’t. Please, Just Don’t
- Scheduling: Don’t Push the Burden On Us
- The Tools of the Trade Suck: Don’t Use Tools Where They’re Not Necessary
Bottom Line: We at SageCircle completely agree with Stephen that most PR agencies do a very poor job of conducting AR and frequently cause problems. Because of the significant differences between the analysts and the press, it really irritates analysts to be treated like a reporter. This is not saying that one is better than the other, but because they are different then they should be treated differently.
Building a Community 