• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Recent favorite tweets and other random Twitter comments

icon-social-media-blue.jpgAnalyst Twitter Directory just update – now up to 108 entries. Are there any analysts I am missing?

A fair number of Oracle AR team members started exploring Twitter in the last couple of weeks. Welcome to Twitterland!

Question: Would it be useful to have an AR Twitter Directory like the Analyst Twitter Directory?

Where do I think that Twitter currently falls on a Gartner-style Hype Cycle? Think about it for a minute and then see my analysis at the bottom of this post.

If you are not using Twhirl (desktop client), Tweetscan (search) and Summize (search) as part of your Twitter toolbox, you need to check them out.

Shameless marketing: Want to know more about how Twitter might fit into your AR plan and mix of interactions? Check out the SageCircle’s AR Briefing: Twitter 101. The briefing has lots of “getting started” tips and tricks that will quickly and easily get you up-to-speed, including how to set up an account, navigation tips, simple and efficient monitoring practices, use of tools and more.

jonathaneunice @carterlusher Your “welcome to Twitter” messages to A and AR folks proving very helpful to those of us who might want to follow. about 14 hours ago from twhirl

bmichelson @carterlusher re:MQ, on a recent briefing, when the vendor got to the MQ slide, he chuckled, apologized for its inclusion, and moved on about 18 hours ago from web

cote @carterlusher as I told @daveofdoom the other day, I prefer using The Jackhammer of Disillustionment. Cycle, not quadrant, but there you go. about 19 hours ago from web

lmantion @carterlusher Think you’re right. Research needs to be more specific and relevant, customized to clients’ needs. Harder for large firms. about 24 hours ago from web

ccromley1 Interesting Mktg. team meeting yesterday. Lots of discussion about balancing support for strategic activity with available resources. 12:45 PM June 26, 2008 from web

midtownninja My request to PR/AR: I’ll gladly friend you on Facebook but please don’t use it as a channel for pushing analyst-ey work items to me. 10:33 AM June 26, 2008 from web

jeffmann @carterlusher Luckily, no rush of vendor “inquiries” (this is not an invitation) 07:54 AM June 26, 2008 from txt

gerryvz Just completed last-minute analyst call. Analysts expressed gratefulness to get the information ahead of their conference. 03:32 PM June 20, 2008 from twhirl

bitterer Why do vendors keep preaching to us on the briefing calls? Lots of gospel exposure during MQ timeframe… 04:08 PM June 20, 2008 from web

johncass thanks to all the people who recently followed me, extra 250 followers in one week, obviously Forrester brand has a lot to do with that 10:15 PM June 17, 2008 from web

Clearly, Twitter – if not micro-blogging – has passed the highest point of the Peak of Inflated Expectation is starting a slide down toward the Trough of Disillusionment (click on graphic to enlarge). There are lots of complaints about the trivial nature of many tweets, the advent of spam, the instability of Twitter’s IT infrastructure and so on. However, the Gartner Hype Cycle model does not reflect the value of a technology or technique, just the perception. Also remember that not all technologies flow across the Hype Cycle at the same speed and some expire way before they hit the Plateau of Productivity. That said, my analysis is that micro-blogging – if not Twitter – will become a permanent part of the communications toolbox with a specialized use. This should provide the motivation to use Twitter today in a pilot mode so that you have experience with micro-blogging when – not if – it becomes a more mature and well understood part of the landscape.

This is not a Twitter related issue, but please remember to send SageCircle the dates and location of your analyst event (summit or conference) for inclusion in Vendor Analyst Events Calendar.

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