• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

SimpleSeating – online tool for creating seating charts for analyst summits

Jonathan Eunice (bio, Twitter, blog), principal analyst at Illuminata, sent along a tip about Simple Seating. A quick scan reveals that it might be a really useful tool for those in charge of planning an analyst event. We think it is a best practice to leave nothing to chance when it comes to who sits with who at an analyst summit or analyst conference. However, creating a seating chart can be a major time sink and a massive pain. Maybe this online tool can make it easier.

Tip o’ the hat to Jonathan for the tip.

Advertisements

2 Responses

  1. I have to quibble a bit about this: “We think it is a best practice to leave nothing to chance when it comes to who sits with who at an analyst summit or analyst conference.” I’m not necessarily opposed to assigned seating at some meals but I start getting crabby when every interaction and spare minute at an analyst summit is being orchestrated.

    Another bitch that isn’t about analyst summits per se, but why do hotels etc. almost universally use a table size that is just a bit too big to have a practical conversation with anyone who isn’t sitting next to you?

  2. Hi Gordon, Thanks for the response.

    I agree that vendors can go a little overboard on scheduling time at analyst events. That is why we recommmend longish coffee breaks and lots of booze-and-schmooze time for the informal chatting.

    re: tables. I am in complete agreement that most round tables are too large! Especially in a smallish room where the sound bounces around drowning any hope for conversation.

Comments are closed.

%d bloggers like this: