• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Another top social media analyst leaves Forrester, this time Peter Kim

Well, well, Forrester loses another social media analyst inside of a week, this time Peter Kim (blog, Twitter handle). Unknown at this time whether Peter and Charlene leaving (see here) is a coincidence or the beginning of a trend.

Remember, most analyst firms have not invested in knowledge management systems so most information that analysts get in vendor briefings and other sources is stored between the ears of an analyst which means that it walks out the door every night. This often means that vendors are back at square one in terms of a firm’s knowledge and context about a vendor.  

This news is just a reminder for analyst relations professionals that they need to have a process in place for dealing with a departing analyst. Any departure of a Tier 1 analyst from your list should send you into dynamic action.

SageCircle clients can call to schedule an inquiry and get the SageContent(tim) on what to do when an analyst leaves a firm. This information is also in the SageCircle AR Wiki. 

9 Responses

  1. Hi, Carter.

    From where I sit (which is right next to Pete) this is a coincidence, not a trend. Pete is leaving to pursue an exciting new opportunity (you’ll have to check with him for details) and Charlene is leaving due to her family — a cliche, but in this case, very true. I am assuming their departures are not due to any body odor on my part, especially with Charlene three times zones away, but maybe I should check.

    We still retain stars like Jeremiah Owyang and Brian Haven in the US and Rebecca Jennings and Mary Beth Kemp in Europe. And we are hiring. Boy are we hiring. This is why we work as a team — so we can continue to power through bumps like this.

    The demand for our services is strong which is why we’re growing the team. And Groundswell just hit the BusinessWeek bestseller list. So look for more from us on social computing and Groundswell. Soon.

  2. Hi Josh, Thanks for the comment. Glad to hear that these two departures are not a trend and that Forrester is working to backfill the positions. Are you adding additional headcount besides replacing Charlene and Peter?

    Congrats on Groundswell hitting the BW Business Best Sellers list. Well deserved!

  3. Can’t make all our hiring plans public, but when we are done we will have done more than just replace the analysts who are leaving.

  4. Hi Carter,

    I felt it’s worth mentioning that JupiterResearch’s social media and marketing analyst team is going strong, featuring Emily Riley, David Card, Barry Parr and, in Europe, Nate Elliott. We have taken a matrix approach to the subject, so while we have dedicated coverage in our Social Marketing area, analysts across our retail, travel, financial services, media, health and other verticals work together to tap best practices for our clients.

    Thanks.

  5. Hi David, Thanks for the comment.

    Frankly, boutique firms don’t this sort of outreach enough. JupiterResearch has a strength in this area, but it is a bit a secret to many potential clients.

  6. […] loses another social media analyst. In this case, Brian Haven is leaving to join Peter Kim (see here for his departure news) at a startup. The other recent departure from Forrester’s social […]

  7. […] summer of 2008 when some analysts left Forrester and IDC with “social media” fever (see here, here and here). However, since last summer it has been relatively quiet with only normal turnover and […]

  8. […] be “Altim… on Top social media analysts leav…Will there be “Altim… on Another top social media analy…Listing of analyst f… on Current Analysis experiences…Current Analysis exp… on […]

  9. […] summer of 2008 when some analysts left Forrester and IDC with “social media” fever (see here, here and here). However, since last summer it has been relatively quiet with only normal turnover and […]

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