• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Another top social media analyst leaves Forrester, this time Peter Kim

Well, well, Forrester loses another social media analyst inside of a week, this time Peter Kim (blog, Twitter handle). Unknown at this time whether Peter and Charlene leaving (see here) is a coincidence or the beginning of a trend.

Remember, most analyst firms have not invested in knowledge management systems so most information that analysts get in vendor briefings and other sources is stored between the ears of an analyst which means that it walks out the door every night. This often means that vendors are back at square one in terms of a firm’s knowledge and context about a vendor.  

This news is just a reminder for analyst relations professionals that they need to have a process in place for dealing with a departing analyst. Any departure of a Tier 1 analyst from your list should send you into dynamic action.

SageCircle clients can call to schedule an inquiry and get the SageContent(tim) on what to do when an analyst leaves a firm. This information is also in the SageCircle AR Wiki. 

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9 Responses

  1. Hi, Carter.

    From where I sit (which is right next to Pete) this is a coincidence, not a trend. Pete is leaving to pursue an exciting new opportunity (you’ll have to check with him for details) and Charlene is leaving due to her family — a cliche, but in this case, very true. I am assuming their departures are not due to any body odor on my part, especially with Charlene three times zones away, but maybe I should check.

    We still retain stars like Jeremiah Owyang and Brian Haven in the US and Rebecca Jennings and Mary Beth Kemp in Europe. And we are hiring. Boy are we hiring. This is why we work as a team — so we can continue to power through bumps like this.

    The demand for our services is strong which is why we’re growing the team. And Groundswell just hit the BusinessWeek bestseller list. So look for more from us on social computing and Groundswell. Soon.

  2. Hi Josh, Thanks for the comment. Glad to hear that these two departures are not a trend and that Forrester is working to backfill the positions. Are you adding additional headcount besides replacing Charlene and Peter?

    Congrats on Groundswell hitting the BW Business Best Sellers list. Well deserved!

  3. Can’t make all our hiring plans public, but when we are done we will have done more than just replace the analysts who are leaving.

  4. Hi Carter,

    I felt it’s worth mentioning that JupiterResearch’s social media and marketing analyst team is going strong, featuring Emily Riley, David Card, Barry Parr and, in Europe, Nate Elliott. We have taken a matrix approach to the subject, so while we have dedicated coverage in our Social Marketing area, analysts across our retail, travel, financial services, media, health and other verticals work together to tap best practices for our clients.

    Thanks.

  5. Hi David, Thanks for the comment.

    Frankly, boutique firms don’t this sort of outreach enough. JupiterResearch has a strength in this area, but it is a bit a secret to many potential clients.

  6. […] loses another social media analyst. In this case, Brian Haven is leaving to join Peter Kim (see here for his departure news) at a startup. The other recent departure from Forrester’s social […]

  7. […] summer of 2008 when some analysts left Forrester and IDC with “social media” fever (see here, here and here). However, since last summer it has been relatively quiet with only normal turnover and […]

  8. […] be “Altim… on Top social media analysts leav…Will there be “Altim… on Another top social media analy…Listing of analyst f… on Current Analysis experiences…Current Analysis exp… on […]

  9. […] summer of 2008 when some analysts left Forrester and IDC with “social media” fever (see here, here and here). However, since last summer it has been relatively quiet with only normal turnover and […]

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