• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

Another top social media analyst leaves Forrester, this time Peter Kim

Well, well, Forrester loses another social media analyst inside of a week, this time Peter Kim (blog, Twitter handle). Unknown at this time whether Peter and Charlene leaving (see here) is a coincidence or the beginning of a trend.

Remember, most analyst firms have not invested in knowledge management systems so most information that analysts get in vendor briefings and other sources is stored between the ears of an analyst which means that it walks out the door every night. This often means that vendors are back at square one in terms of a firm’s knowledge and context about a vendor.  

This news is just a reminder for analyst relations professionals that they need to have a process in place for dealing with a departing analyst. Any departure of a Tier 1 analyst from your list should send you into dynamic action.

SageCircle clients can call to schedule an inquiry and get the SageContent(tim) on what to do when an analyst leaves a firm. This information is also in the SageCircle AR Wiki. 

9 Responses

  1. Hi, Carter.

    From where I sit (which is right next to Pete) this is a coincidence, not a trend. Pete is leaving to pursue an exciting new opportunity (you’ll have to check with him for details) and Charlene is leaving due to her family — a cliche, but in this case, very true. I am assuming their departures are not due to any body odor on my part, especially with Charlene three times zones away, but maybe I should check.

    We still retain stars like Jeremiah Owyang and Brian Haven in the US and Rebecca Jennings and Mary Beth Kemp in Europe. And we are hiring. Boy are we hiring. This is why we work as a team — so we can continue to power through bumps like this.

    The demand for our services is strong which is why we’re growing the team. And Groundswell just hit the BusinessWeek bestseller list. So look for more from us on social computing and Groundswell. Soon.

  2. Hi Josh, Thanks for the comment. Glad to hear that these two departures are not a trend and that Forrester is working to backfill the positions. Are you adding additional headcount besides replacing Charlene and Peter?

    Congrats on Groundswell hitting the BW Business Best Sellers list. Well deserved!

  3. Can’t make all our hiring plans public, but when we are done we will have done more than just replace the analysts who are leaving.

  4. Hi Carter,

    I felt it’s worth mentioning that JupiterResearch’s social media and marketing analyst team is going strong, featuring Emily Riley, David Card, Barry Parr and, in Europe, Nate Elliott. We have taken a matrix approach to the subject, so while we have dedicated coverage in our Social Marketing area, analysts across our retail, travel, financial services, media, health and other verticals work together to tap best practices for our clients.


  5. Hi David, Thanks for the comment.

    Frankly, boutique firms don’t this sort of outreach enough. JupiterResearch has a strength in this area, but it is a bit a secret to many potential clients.

  6. […] loses another social media analyst. In this case, Brian Haven is leaving to join Peter Kim (see here for his departure news) at a startup. The other recent departure from Forrester’s social […]

  7. […] summer of 2008 when some analysts left Forrester and IDC with “social media” fever (see here, here and here). However, since last summer it has been relatively quiet with only normal turnover and […]

  8. […] be “Altim… on Top social media analysts leav…Will there be “Altim… on Another top social media analy…Listing of analyst f… on Current Analysis experiences…Current Analysis exp… on […]

  9. […] summer of 2008 when some analysts left Forrester and IDC with “social media” fever (see here, here and here). However, since last summer it has been relatively quiet with only normal turnover and […]

Comments are closed.

%d bloggers like this: