Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us. The Institute for Industry Analyst Relations white paper on “Making the case for Analyst Relations” is one in the series of guides written for IIAR members. Many of its members are in large companies where
Read more about Torsten Sewing: The case for AR has to be tactical[…]
Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner, will present a thought-provoking webinar on Tuesday, July 31st @12 ET/9 PT. Please save the date, registration details will soon follow. Analyst 5-Year Scenario: Implications for AR of Acquisitions and
Read more about Save the date for Carter Lusher webinar[…]
Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the IIAR and Spotlight. The basic reason for ranking analysts is clear. Rather than rank analysts emotionally, or just point to past meetings, we need to have analyst lists which are ranked according
Read more about Analyst ranking must start with service level tiers[…]
This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients of Kea Company’s premium service had access to the data, which track the profile of over 400 brands in the research of around 400 research organisations. The Influencer Quadrant service was created
Read more about ‘Influencer Quadrant’ to spotlight winners in 2018 analyst research[…]
For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd and get valuable references or valued customers. Since Gartner began the Cool Vendors report in 2004, over 3,100 Cool Vendors have been recognised. Daryl C. Plummer, VP and chief Gartner Fellow just
Read more about Gartner Cool Vendor 2018 release: Things are changing…[…] 
Hi Carter,
Nice post, it would be good to say where people are coming from and who they replace, etc? Like Skip went from Cisco to Nortel and Claire replaces Peggy who went to H&K (bet you knew that one 🙂
PS: it’s Skip MacAskill