People on the Move in Analyst Relations

500 analysts say innovation, markets & value challenge major vendors

Almost 500 industry influencers have already taken our Analyst/Advisor Attitude Survey, which closes this week. Their responses reveal analysts’ deepening future orientation. They told us that the three main challenges for the providers they follow are: to innovate business; to change markets and to better articulate their value. We’ll be running a webinar to discuss […]

Does location matter for Cool Vendors?

Looking through the responses for our survey of Cool Vendors, It’s interesting to see how location matters. We invited every firm that won the Cool Vendor award over a five year period, and it’s interesting to see which countries have the most Cool Vendors. Not every firm really considers itself has having one national location, but […]

Replay for IT Industry Analysts in 2023: Evolution, Revolution, or Disruption?

Thanks to our partners at ARinsights, a replay is available of Carter Lusher’s fascinating webinar last week: IT Industry Analysts in 2023: Evolution, Revolution, or Disruption? Carter Lusher is long-time player in the analyst game: IT manager end-user client, Research Fellow at Gartner and Ovum, co-founder of analyst-of-the-analysts firm SageCircle, and AR professional. In a […]

Leveraging the Power of Analyst Relations

Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential customers, employees and financial analysts. […]

CXP Group advances in Analytics & Big Data Analyst Firm Awards

The 2017 Analyst Firm Awards for Analytics and Big Data seem to be rewarding firms that are most deeply engaged in conversations with clients. The top ten firms are notable for the strong combined performance of all three CXP Group brands (PAC, le CXP and BARC) and of two giant business advisory firms (Deloitte and […]