• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

News and Notes: Peter Kim’s new gig, Illuminata’s new website, Gartner in the clouds

Gartner has released a special report on Cloud Computing. In addition there is a podcast by GVP & Chief Gartner Fellow Daryl Plummer that accompanies the special report. The podcast is currently not available as a Gartner Voice (iTunes) download so you have to click here to download or listen. The report requires client status or a credit card. The podcast is free.

Where in world is Peter Kim? Now we know. Today is Forrester analyst Peter Kim’s (blog, Twitter handle) last day. In Now’s the time, the time is now, Peter gives an update on what is next.

Illuminata is rolling out a new website. Put on your “official analyst hat” and let them know what you think.

Macehiter Ward-Dutton (MWD) has launched a new Collaboration Service.

So you have slaved over some analyst reports and got really good results. How do you tell the world? Sun’s Jesse Freund got happy feet and showed everybody in the “Analyze This” AR blog post Gartner Vendor Rating and Software Focus. Congrats to Sun.

Q2 FY Earnings Calls:

  • Gartner, July 30 at 7 am PT
  • Forrester, July 31 at 8 am PT
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