• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Another senior departure from IDC – Donald Best, SVP Worldwide Sales and Marketing

At this point we do not know if Mr. Best’s departure (his last day is next week) is voluntary or he was asked to seek other opportunities. However, it does come on the heels of analyst and back office staff layoffs in May and the departure of head of Services research Bob Welch’s departure in July. We have from reliable sources that Mr. Best’s departure was sudden – his LinkedIn profile shows he has left IDC, but he is still listed on IDC’s management page on IDC.com.

Post-IDC, Mr. Best is launching of Two Rivers Consulting (no website).

Mr. Best had been at IDC since 1984 so his departure could be a natural transition. However, it could be a sign of something bigger. Traditionally, vendor-centric analyst firms like IDC are among the first to see revenues drop in an economic downturn as vendors cut back on “non-essential” spending. But Mr. Best’s departure can’t be attributed to a temporary downturn in sales because he has led IDC Sales through past downturns.

Next week we will get additional data points about what is happening in the analyst industry when Gartner (Wednesday) and Forrester (Thursday) announce Q2 earnings. If they do well, then that could be a sign that something is amiss with IDC.

SageCircle Advisory clients (Annual Advisory or Block of Hours) can talk to a strategist about the implications of this news. Email us at “inquiry [at] sagecircle dot com” or call 650-274-8309 to schedule an inquiry.

If you have any additional intelligence about what is happening at IDC please drop me an email at carter [at] sagecircle dot com or tweet me @carterlusher.

One Response

  1. Carter,

    Removing a 24-year veteran is a sure sign that IDC finally realizes it has to change its approach, or that Don is a scapegoat to keep Kirk Campbell in a job that must be looking shakier by the day. Vendors these days prefer to buy from analyst firms that are influencing users, and actual “data” isn’t so valuable in commodity markets, such as hardware, where there is limited innovation. Seems like dark days ahead for IDC in this economy, where its day in the sun seems to be long gone. Must not be a pleasant place to be these days.

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