• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

SageCircle is in the PRWeek Blog Competition!

PRWeek is holding an interesting competition to have readers select their favorite blog. We are honored that SageCircle’s blog was nominated to be one of the 32 blogs. Yes, SageCircle concentrates on the analyst ecosystem and analyst relations (AR). However, the IT and telcomms analysts are an important resource for the technology and business press, helping reporters make sense of complex technology issues and providing pithy sound bites.

SageCircle has long advocated that AR and PR collaborate to ensure that the IT and telecoms analysts are used effectively, both as advisors to PR and other marketers, and by the press. Here is a roundup of some of the relevant PR/AR posts: 

The voting is being done by brackets. The first eight blogs have been posted today in the first bracket. The brackets have not been published yet by PRWeek, but we estimate that SageCircle will be up on Thursday, August 7. Stay tuned and we will alert you when it is time to vote!

SageCircle Technique:

  • Vote for SageCircle (Come on, did you expect we weren’t going to ask to vote for us?)

Bottom Line: While we do not expect SageCircle to win this competition, we are honored to be nominated. More importantly, we see this competition as an opportunity to educate both PR and AR on the benefits of collaboration and leveraging the power of the IT and telecoms analysts to advance the communications goals of technology vendors.

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