• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Using social media as a research tool is not the end all, be all even for social computing analysts

icon-social-media-blue.jpgIn another example of his radical transparency – at least for an analyst at a major firm – Jeremiah Owyang posted How crowdsourcing helps some – but not all research activities that discusses how he uses both social media-based and traditional Forrester research methodologies. It is an interesting read.

This post provides insights for analyst relations (AR) professionals into how a leading edge analyst is leveraging social media today as a research tool. These insights could prove useful as other analysts regardless of market coverage start to adopt these techniques.

Related posts:

Because analysts are increasingly using blogs as development platforms, AR has to participate to be part of the conversation

Examples of analysts using blogs for research purposes  

SageCircle Technique:

  • Subscribe to Owyang’s blog and follow him on Twitter even if he does not cover your company’s market
  • Occasional skim Owyang’s blog posts and tweets to see how he is using social media to supplement Forrester’s traditional methodology
  • Talk with your top analysts about how they are adopting social media for communications and research
  • Start pilot projects using social media as an AR tool and method to engage analysts in their research activities

Bottom Line: While rarely used today, social media as a research tool will likely become a standard part of the analyst toolbox. Rather than waiting and thus getting caught in reactive or even firefighting modes, AR should start observing leading edge analysts today to learn about the potential implications of these new research tools so that when more analysts start using social, you will be ready. AR teams that are educated on how to leverage analysts’ use of social media will be in a position to be proactive – even preemptive – and gain a competitive advantage.

Question: Do you know how your top analysts are leveraging social media – if at all – for research?

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