While single practitioner analysts or analysts at boutiques will occasionally comment on the research done at the major firms (often in a snide tone), it is rare for an analyst at a major firm to acknowledge something from a major competitor. Forrester’s Jeremiah Owyang (Twitter handle, poster child for tech analysts using social media) does just that in Understanding Gartner’s “Generation Virtual”. Jeremiah – fairly, in a professional tone – highlights the research and points out where he agrees or disagrees with Gartner’s conclusions. My only quibble is that rather than focusing on just the Gartner research, Jeremiah might have also contrasted the Gartnerian model with Forrester’s Social Technographics Ladder.
Bottom Line: One way for major analyst firms to cut through the clutter of the competing voices on the Web could be to engage each other in reasonable debate on hot topics. Of course, this would require firms like AMR, Gartner, IDC, Ovum and Yankee to follow Forrester Research’s lead in adopting social media and to tackle the profound cultural changes it would require.
Question: Clients (end user or vendor) of analysts – Would you like to see more inter-firm commentary? Analysts at major firms – Would you like to comment on other analysts’ research but are discouraged by your management?
Filed under: Analyst industry, Commentary, Social media Tagged: | Adam Sarner, analyst relations, AR, Forrester, Gartner, Generation Virtual, Jeremiah Owyang, Social Technographics Ladder, Web Strategy by Jeremiah