• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Forrester analyst comments on Gartner research

icon-social-media-blue.jpgWhile single practitioner analysts or analysts at boutiques will occasionally comment on the research done at the major firms (often in a snide tone), it is rare for an analyst at a major firm to acknowledge something from a major competitor. Forrester’s Jeremiah Owyang (Twitter handle, poster child for tech analysts using social media) does just that in Understanding Gartner’s “Generation Virtual”. Jeremiah – fairly, in a professional tone – highlights the research and points out where he agrees or disagrees with Gartner’s conclusions. My only quibble is that rather than focusing on just the Gartner research, Jeremiah might have also contrasted the Gartnerian model with Forrester’s Social Technographics Ladder.

Bottom Line: One way for major analyst firms to cut through the clutter of the competing voices on the Web could be to engage each other in reasonable debate on hot topics. Of course, this would require firms like AMR, Gartner, IDC, Ovum and Yankee to follow Forrester Research’s lead in adopting social media and to tackle the profound cultural changes it would require.

Question: Clients (end user or vendor) of analysts – Would you like to see more inter-firm commentary? Analysts at major firms – Would you like to comment on other analysts’ research but are discouraged by your management?

6 Responses

  1. I mentioned lightly the social technographics model, but I wasn’t hear to do a direct comparison, instead, focus on what was strong and where we could consider other factors.

    The last thing I want to do is offend other analysts, instead, we should share, discuss, and grow together as an industry where appropriate.

    When we see two or more analysts pointing similar directions, this only bodes well for the market –providing they follow.

    Many of my savvy readers are familiar with Forrester’s Social Technographics ladder, so they can draw their own conclusions.

    Thanks again Carter.

  2. Hi Jeremiah, Thanks for the comment.

    I see you point. One of the great attributes of your post was the professional tone, you commented without sniping. I just assumed that you could pull off a compare/contrast with seeming snide.

  3. […] There’s more conversation on Friendfeed. Carter Lusher (analyst watcher) is impressed we can have a civil discussion, why couldn’t […]

  4. As a client of several firms, Gartner, Forrester, AMR, etc, I have seen many reports where conclusions are very similar, which is nice validation. But if we all agree on everything, why do we need so many research firms??

    Not saying that we need a Jerry Springer show with research analysts breaking chairs over each other…The analysts no longer present at neutral industry conferences – instead appearing at their company’s events, which I appreciate BUT..used to be that round-tables and panels at these shows were the place to hear good-natured (for the most part) debate on the topics that many of us track. (for the record, I never walked to school up hill both ways in snow….) Enjoy the end-user case studies these days..and gotta really love those vendor sales pitches.

    With the onslaught of research available – even on sites like http://www.technorati.com/ – I have been surprised that some firms are not following their own web 2.0 evangelism and posting excerpts of research online in blog forums to further promote their work and generate discussion.

  5. […] come back to me –even when I send them away. Update: There’s more conversation on Friendfeed. Carter Lusher (analyst watcher) is impressed we can have a civil discussion, why couldn’t we? Also, I’ve made some edits to this blog, post-publication around the area of […]

  6. […] public links >> understanding Comment on Forrester analyst comments on Gartner research by … Saved by sailormoongirl2 on Sat 18-10-2008 Understanding Is Often Complicated Saved by […]

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