• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Bursts of analyst departures in a hot research area is not unusual

The clump of departures of social media analysts – Brian Haven, Peter Kim and Charlene Li (from Forrester), and Rachel Happe (from IDC) – is not at all unusual and follows typical patterns.

There are several reasons why analysts leave a firm: just want a change or new professional challenge, recruited by another company, desire to start own firm, the current employer has grown too large and its culture has changed and a few others. In this current sitaution, there are two primary reasons why the analysts are leaving: lured by startups and hanging out their own shingle.

From late 1997 to early 2000 a number of analysts covering ecommerce/ebusiness got lured away from the firms by Dot Com startups. For example, in one week Gartner lost four of five analysts covering ecommerce. Yes, they were lured away by various startups dangling stock options, but these analysts were also annoyed at the money Gartner was investing in Jupiter Communications (ancestor of JupiterResearch) rather than beefing up Gartner’s own ecommerce/ebusiness research team.

Another common reason for analysts in a hot research area to leave a firm is to capitalize on their personal brand by setting up a single practitioner or boutique firm. This approach provides the departing analyst more flexibility and the perception – not always realized – that they can make more money on their own than as a salaried employee at a large firm.

In this situation, Brian, Peter and Rachel left for hot startups, while Charlene is hanging out her own shingle. Typical.

Another point to put these departures into context is normal employee turnover. If an analyst firm keeps its analyst workforce turnover under 3% (which would be a really good retention rate) that would still mean that Forrester would lose 11 analysts annually, IDC 24 and Gartner 20. So losing a few analysts, even in a clump and on a hot topic, is not necessarily an indication of problems at a firm.

Bottom Line: Rather than jump to conclusions that the departures of multiple analysts in the same hot research topic represent dire implications for a firm or analyst industry, members of the analyst ecosystem should step back and calmly analyze the situation. Are the departures a typical response to a hot research area? Or do the departures represent a systemic problem for a firm?

Question: Have you seen other bursts of analysts leaving firms? If so, what topics and when?

6 Responses

  1. […] Some other analyst industry observers will no doubt be hyperventilating about the dire implications for Forrester these departures entail. Calm down. Take a deep breath. While a temporary setback for a particular Forrester analyst team, these bursts of departures from a hot research area are not unique (see here). […]

  2. This is an interesting area at the moment and there definitely does seem to be more churn in hot research areas. Looking at the wider picture though there are signs of an overall decline in analyst positions over the last year – http://ataresearch.blogspot.com/ – but how this impacts on AR is another question.

  3. This is an interesting area at the moment and there certainly seems to be more churn in hot research areas. We have just published a post looking at how the AR and analyst job markets have changed over the last three years http://tinyurl.com/56j5e5

  4. I agree with the analysis, Carter. And let it be known that although analysts are rumored to have large egos, I don’t think any of us expect Forrester to be any worse off. I mean, they took the savings from my salary and bought Jupiter!😉

  5. […] that happens at every firm and most every individual’s career. As we pointed out a year ago in Bursts of analyst departures in a hot research area is not unusual, there are always analysts leaving firms for a variety of reasons. The reasons that Ray gave in his […]

  6. […] handle) and two other social media analysts left Forrester Research in the summer of 2008 (see Bursts of analyst departures in a hot research area are not unusual). So was Forrester doomed? Not at all. It still retained Groundswell co-author Josh Bernoff (blog, […]

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