IMPORTANT UPDATE — LOCATION CHANGE —The IIAR meeting will be at the same date and time, but at a different location: Hewlett-Packard’s Palo Alto headquarters, the auditorium off the main lobby. 3000 Hanover Street, Palo Alto, CA 94304. Corner of Page Mill Road.
Since the beginning of the year, we have received periodic e-mails from members of SPAR (the Society of Analyst Relations Professionals) about what happened to SPAR and how to make it active again. SPAR was launched in June 2005 to provide AR professionals an association that would promote the growth of the AR profession and provide AR pros with a forum for networking. Alas, like many volunteer driven organizations, it eventually faded because the members were too busy with their day jobs to do all the work needed to keep SPAR going.
So it was good news to receive the email from Peggy O’Neill and Evan Quinn (see below) announcing a meeting of the Institute of Industry Analyst Relations (IIAR) in the Silicon Valley. IIAR takes a different approach from SPAR in that there are modest dues that pay for a part time executive director.
Dave and Carter will be there, checkbooks in hands, and we encourage all AR professionals in the Bay Area to participate. Please spread the work to anybody that you know that works in AR and encourage them to attend.
Make sure to RSVP Peggy at firstname.lastname@example.org that you are attending.
You are cordially invited to the September 25th Silicon Valley meeting of the Institute of Industry Analyst Relations.
The purpose of the meeting is twofold: hold an industry dialogue with independent analysts, and gauge interest in launching a Silicon Valley chapter of IIAR.
The meeting will begin with a panel discussion about “life as an independent analyst in Silicon Valley.” Independent analysts Rob Enderle, Josh Greenbaum, Charlene Li, and Maribel Lopez have agreed to participate. AR teams frequently struggle with how much attention to give independent analysts, some of whom have more media influence than buyer influence. The non-compete clauses at some of the major analyst firms limits analyst mobility, resulting in more independent analysts in California particularly. Are these analysts undercutting the influence of the branded firms? What’s the best way to work with them?
After the panel, IIAR board member Ludo Leforestier of Oracle will lead a discussion about IIAR and take questions about membership benefits. IIAR is considering opening a Silicon Valley chapter. Established in April 2006, the Institute of Industry Analyst Relations is a non-profit organisation dedicated to raising industry awareness of the value of analyst relations, promoting and sharing best practice in AR, enhancing communications between vendors and analyst firms, and providing opportunities for AR professionals to meet and network with their industry peers. For further information, visit the IIAR website and blog at http://www.analystrelations.org and http://blog.analystrelations.org.”
The meeting is scheduled to begin at 6 p.m. on Thursday, September 25 at Hewlett-Packard’s Cupertino campus, at the Executive Briefing Center. The address is 19091 Pruneridge Avenue, Building 46; Cupertino, CA 95014.
Please RSVP to Peggy O’Neill by September 19 so that we can print name badges ahead of time.
You’re welcome to forward this invite to any analyst relations colleagues in the Bay Area. If you wish your name to be removed from this distribution list, please send an e-mail to email@example.com
We look forward to seeing you on the 25th!
Senior Vice President, Analyst Relations
Hill & Knowlton
Director, Corporate Analyst Relations