• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Pyramid Research acquired by TechWeb’s Light Reading Communications Network

Updated 8/29/08 8:15 am PT – SageCircle’s Carter Lusher just completed a phone-based conversation with Light Reading PR manager Amy Averbook. As is often the case in M&A events, Amy is not permited to provide significant incremental information beyond the press release at this time. She did say that the Pyramid brand would be retained.

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Here is the latest in analyst industry merger and acquisition news. TechWeb is a division of United Business Media, which made the hostile acquisition move on Informa (owner of Datamonitor, Ovum, et cetera, see here). UBM later withdrew its hostile bid.

SageCircle is in contact with Heavy Reading so check back later for an expanded article.

“Pyramid will be integrated with Heavy Reading (www.heavyreading.com), creating the communications industry’s most comprehensive provider of research. Heavy Reading, the independent market research arm of the Light Reading Communications Network, offers quantitative analysis of telecom technology to service providers, vendors and investors.” 

See here for the full press release.

Sign up for the free SageCircle Coffee Talk “What to do when an analyst is laid off” on Tuesday, September 2nd, at 8:30 am US Pacific time. Click here to register

 

6 Responses

  1. wonder if techweb will acquire yankee also to create a new telco research giant?

  2. Hi Steve, Thanks for the comment.

    While Yankee obviously has problems, grabbing an existing company to quickly grow the client base, IP, sales teams and so on is certainly a reasonable approach.

  3. doubt it – too much overlap – why would they buy both?

  4. Hi Chris, Thanks for the comment.

    Overlap can be a problem, but it depends on the amount of overlap and reason for an acquisition. Some examples:

    If the client base overlap is realatively small, then an acquisition makes sense.

    If the remaining headcount – especially sales reps and their rolodexes — is valuable.

    If the intellectual property can be repurposed or put into a respository quickly.

  5. Yankee is clearly gearing up for a sale – and it makes sense for one entity to try and roll-up the remaining niche telco analyst firms such as pyramid and yankee. when you look at the analysts laid off, many of them were the firms’ best money-analysts. It is clearly a move to focus solely on the telco/wireless core, which is what would appeal to a potential buyer.

  6. […] Notes from Gartner’s Quarter…sagecircle on Yankee Group official statemen…steve on Pyramid Research acquired by T…sagecircle on Pyramid Research acquired by T…formerIDC on Yankee Group official […]

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