• Recent Posts: Influencer Relations

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

Highly recommended that you participate in the Gartner Quarterly AR Call – 9 September 2008

The topic we hear analyst relations (AR) professionals and other vendor staff talk the most about is Gartner. There is always something brewing about the Gartnerians’ business model, research methodology, product management and policies that gets under the skin of AR pros around the globe. While there is widespread feeling in the AR community that Gartner does not listen to us, we think that a productive use of an hour is participating in the Gartner Quarterly AR Call and telling the Gartner executives exactly what is on your mind. With new heads of HTTP (Michael Yoo) and AR programs (Jeff Golterman), we think that AR pros should give these executives the benefit of the doubt that they will listen to well reasoned observations with positive suggestions about how to correct the situation.

If you were not able to attend the last AR teleconference, click Notes from Gartner’s June 19, 2008 Quarterly AR Call – Themes are royalty, expanded editorial calendar, org changes to read our detailed notes and analysis.

—- Text from Gartner’s email —-

Gartner Quarterly Analyst Relations Call – 9 September 2008

  • Tuesday, September 9, 11:30 a.m. – 12:30 p.m. Eastern Daylight Time
  • Tuesday, September 9, 7:00 p.m. – 8:00 p.m. Eastern Daylight Time

Who Should attend?

  • Vendor analyst relations professionals
  • Vendor marketing professionals
  • Vendor public relations professionals

What should I expect?

One week before the call, dial-in details, agenda and speakers will be e-mailed to you and posted to the Vendor Relations page on gartner.com. www.gartner.com/it/about/vendor_relations.jsp

A replay will also be available after the call for those who cannot attend.

Please forward your ideas for topics for future calls to GartnerARNewsletter@gartner.com.

To add your name to our analyst relations e-mail distribution list, click here.

2 Responses

  1. Do you think Gartner purposely schedules these during Forrester events?

  2. I was thinking the same exact thing! yes, they probably do!

Comments are closed.

%d bloggers like this: