• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Analyst research can be obsolete or out-of-date the day after it’s published

question-mark-graphic.jpgIn conversation with an AR manager we received an interesting question: “What is the shelf life of published research?”

Answer: Somewhere between fresh fish (goes bad in days) to a Twinkie (a quasi-food snack that is rumored to last for infinity).

Formal analyst publications, e.g., a research note, can have a long gestation period due to going through peer review, management review and editorial (mostly good things) and get stuck in email waiting for minor changes while the analyst is out of the office (a bad thing). As a consequence, some formal analyst research can be out-of-date the day it is published.

That is why clients, whether end user or vendor, need to critically review the research for “freshness” and leverage inquiry privilege to talk to the analyst to see whether the content needs verbal updating.

SageCircle Technique:

  • Review the date of the research, anything over three months should be a near automatic topic for inquiry
  • Determine whether the research covers a volatile, fast moving topic
  • Schedule an inquiry using regular procedures stating that the goal is to determine whether the research in question is still relevant
  • Quiz the analyst on what they would change about the content if they were writing it today

Bottom Line: Using client to have research applied to a client’s situation and determine the freshness of the content is a critical research consumer best practice.

Question: How often do you use client inquiry? What

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