• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

There are many types of problem analysts

For the most part, IT and communications industry analysts are a hard working, diligent group. They do their homework, make sure that they are up-to-date and act in an ethical manner. Unfortunately, this description does not cover all analysts.

While the analyst community can rightly say that there are problem AR teams, the reality is that there are problem analysts as well. However, there is no single type of problem analyst. Rather there are a variety of types each with their own characteristics. AR professionals need to identify the type of problem analyst they are confronted with and develop a plan that addresses his or her specific characteristics. The types of problem analysts that SageCircle has identified are:

  • Burnout
  • Budget Vampire
  • Cynic
  • Know it All
  • Lazy
  • Overworked
  • Pragmatist (not really a “problem”)
  • Rock Star
  • Thought Leader
  • Uncertain Novice
  • Well-known Press Hound

To provide AR professionals with the tools needed identify the type of analyst they are dealing with, and how to best create an action plan SageCircle is conducting the Dealing with Problem Analysts webinar on September 17th at 8:30 am PT and 4 pm PT. Click here for more information including the agenda. Click here to register for this information packed webinar.

SageCircle Technique:

  • Do not fall into the trap in assuming that all analysts are problem analysts
  • Do not fall into the trap of assuming that there is a “one-size fits all” type of problem analyst
  • AR teams need to analyze the characteristics of each analyst to determine the type and most appropriate response
  • Problem analysts that are highly relevant and influential require plans and patience to turn around

Bottom Line: Not all analysts that are skeptical and raise concerns about a vendor’s strategy or execution are problem analysts. AR professionals need to carefully analyze the situation they are confronted with and develop a plan specific to that situation.

Question: Are there other types of problem analysts?

Related problem analyst posts:

8 Responses

  1. Thanks Carter for adding that “Not all analysts that are skeptical and raise concerns about a vendor’s strategy or execution are problem analysts.” I was starting to get nervous there! 🙂 The onus falls on the shoulders of industry analysts like me to communicate any concerns about vendor strategy or execution respectfully and to be able to back up our assertions with good reason.

  2. Hi Erica, Thanks for the comment.

    As a veteran analyst you probably won’t be surprised to hear that a lot of vendor executives think that all analysts are “problem analysts,” even if they are right.

    I remember doing spokespeople training for a group of VPs at a major software vendor. One VP grumbled about something an analyst had written. One of his colleagues commented that, unfortunately, the analyst was absolutely right with their observations. The first VP then said “I don’t care if they are right, they shouldn’t write about that!”

    Hmmmm.😉

  3. […] Presentation déjà vu could be a sign you are dealing with a problem analyst Posted on September 12, 2008 by sagecircle Something that always stands out in my experience as an AR manager at a major vendor is what I call “presentation déjà vu.” This happens when you are reviewing an analyst presentation and just feel like you’ve seen it before. This typically occurs when you are looking at the slides of an analyst you have not dealt with before. Perhaps you have seen the presentation before or maybe the deck is just so generic or archetypical that it is immediately recognizable. No big deal. However, presentation déjà vu might also be a warning signal that you are dealing with a type of problem analyst. […]

  4. Carter,

    OK, I get how “know it all” or even “press hound” could be perceived as problems for AR. “Loose cannon” is one you’ve left out. But how on earth is being a “thought leader” a problem?

    -avi

  5. Hi Avi, Thanks for the comment.

    Hmm, “loose cannon” that is a good one.

    A thought leader can be a problem if they are so sure of their ideas and positions that they stop listening to others. Then their early recognition of the an emerging trend solidifies into dogma. Then no matter how much value a vendor brings to the discussion, whatever the vendor says is dismissed if it does totally align with the thought leader’s perception.

  6. Ah. See, your definition of “thought leader” is my definition of an “idiot.” Different terms is all.🙂

  7. […] – and maybe even themselves. While some analysts are truly cynics and thus a problem (see There are many types of problem analysts), for the most part industry analysts want vendors to succeed, but are legitimately skeptical due […]

  8. […] 20, 2009 by sagecircle SageCircle strategists are frequently called upon to help a client with a problem analyst. As we chat with the client and investigate the circumstances it sometimes turns out that the […]

Comments are closed.

%d bloggers like this: