Update 9/15/08 10:30 am PT: Gartner launched the Gartner Blog Network today with 47 analyst blogs (though not all have posted their first post yet). You can find a link and a list of blogs in this post Announcing “Introduction to Blogging for AR,” a special SageCircle webinar
Update 9/12/08 1:43 pm PT: Gartner analyst Andrew Frank (via Twitter) gives us some detail about the launch of the new Gartner blog network: “stay tuned for details from next week’s Web Innovation conference in LA”
Gartner’s Gene Phifer in a blog post about virtualization dropped this intriguing piece of information:
“…Now that Gartner has adopted a Web participation policy for its analyst community, I am allowed to join the blogosphere. It’s about time! …”
Later in a response to comments, Gene added in a comment:
“Thanks to all for the welcome aboard. Several of us have been chomping at the bit to get out into the blogosphere. Stay tuned–the last I heard about 50 Gartner analysts will be joining me.
We are still working out some logistical details, so don’t be surprised if we have some sputters at first. For example, I hear that I may be moving my blog to another site. But the good news is that we are now blogging, and you will soon see a large number of Gartner analysts with their own blogs.”
50 more blogging Gartner analysts! This is both great news and scary news for analyst relations (AR) professionals. This is potentially great news because there are benefits to analyst blogging. On the other hand, this could be scary news for AR because it changes the rules of the game, adds work and impacts how AR works.
50 more blogging Gartner analysts! This is both great news and scary news for clients, whether IT managers or vendors. This is potentially great news because analysts will have a platform for more timely commentary on breaking events and topics not normally covered in formal research notes. In addition, research clients can use the comments to conduct an informal inquiry. This is scary news because research seat holders will no longer be the gatekeepers to Gartner analysts and research.
50 more blogging Gartner analysts! This is both great news and scary news for other analyst firms. Great news because Gartner blogging will help raise the visibility of all analysts and potentially increase the pool of clients. This is similar to what happened to the PC market when IBM released its PC back in 1981. This is scary news for analysts that do not blog, because it potentially raises the bar on what is expected of analysts. There are already hundreds of analysts who blog, but this is a small percentage of the thousands of analysts that are out there. This is even more scary for the largest firms (by revenue), because with the exception of Forrester, they have not embraced blogging.
There are many unknowns about how the new Gartner policy will be implemented, how many analysts will actively jump on the blogging bandwagon, and the implications for the analyst ecosystem. Stay tuned as SageCircle will have updates as more information and insights become available.
Analysts mentioned in this post:
- AR teams and clients – Schedule a client inquiry or use your next interaction to ask your top ranked Gartner analysts about their plans for a blog
- AR teams – Incorporate analyst blogging into your AR plan
- Analyst firms – Reevaluate your current blogging policy and consider the competitive implications of Gartner’s change in policy
SageCircle has a number of services to help AR professionals get up to speed on social media, including blogging. We have an on-demand, in-house AR Briefing, the “Introduction to Blogging” webinar on October 8th and Advisory Services that can be used to review plans, critique draft posts and so on. Give us a call at 650-274-8309 to learn more about how we can help you get up-to-speed on this accelerating issue.
Bottom Line: Social media has been slowly, some would say glacially, making its way in the analyst ecosystem. Gartner’s policy change could potentially accelerate the adoption of social media by AR, clients and other analysts. This would then cause significant ripple effects throughout the analyst ecosystem.
Question: What do you think of Gartner’s change of policy about analysts being able to blog?